Tesla sets up booth in Vancouver mall so people can test just how strong the Cybertruck's body really is
Published on Jul 28, 2025 at 12:14 PM (UTC+4)
by Callum Tokody
Last updated on Jul 24, 2025 at 7:00 PM (UTC+4)
Edited by
Emma Matthews
A Tesla Cybertruck with a stainless steel body parked inside a Vancouver mall with a hammer beside it became a hands-on durability test for weekend shoppers.
Tesla gave people the chance to hit the truck’s body and see how the panels held up.
The hammer was real, the impacts were unscripted, and staff were nearby to explain what people were actually hitting.
It was a straightforward way to show how much the body of the company’s most divisive EV can take.
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Display in Vancouver puts Cybertruck’s strength to the test
The temporary setup was installed at CF Pacific Centre, a shopping mall in downtown Vancouver.
A Cybertruck was positioned in the middle of the concourse beside a simple stand and a sledgehammer.
Visitors were invited to strike the truck’s body panels while staff observed and answered questions.
The test focused on the vehicle’s body, which is made from cold-rolled stainless steel.
Tesla claims this material resists dents and corrosion more effectively than conventional automotive metals.
During the display, people left visible marks on the surface, but the panels remained solid and undented.
The setup allowed people to interact with the vehicle in a way that’s uncommon in typical car displays.
Hammer test mirrors original Tesla Cybertruck reveal
Tesla first used this tactic during the Cybertruck’s 2019 unveiling.
At the time, lead designer Franz von Holzhausen struck the side of the truck on stage in front of a live audience.
That moment introduced the vehicle’s stainless steel body as a key selling point and helped shape its rugged image.
The Vancouver display followed a similar approach, but this time the hammer was handed over to the public.
Shoppers could test the material themselves, with no filters or staged conditions.
The Cybertruck continues to attract attention for its unconventional design and use of materials.
While the overall look remains divisive, the stainless steel construction is one feature that has consistently drawn interest.
Whether Tesla will repeat this setup elsewhere isn’t confirmed, but the idea has apparently proved simple yet effective.
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Callum Tokody is a content writer at Supercar Blondie, where he covers the latest in the automotive world with a focus on design and performance. Callum has a background in automotive journalism and has contributed to a range of publications in Australia and the UK. Outside of work, he’s a design enthusiast with a soft spot for anything with a V8 and a good story.
