Tesla will give away its most valuable software that once cost $12,000 for free but only on one condition

Tesla is letting owners move its most valuable software to a new Tesla Cybertruck without paying the usual $12,000 fee.

The Full Self-Driving system was previously locked to one car, with no option to transfer.

Until now, the company has only run limited promotions for software transfers between its standard models.

This change lands at a time when the brand is trying to push more Tesla Cybertrucks out the door while balancing slower growth and rising scrutiny.

Tesla ties valuable software transfer to Cybertruck orders

Full Self-Driving remains the EV brand’s most expensive software package.

Despite the name, it still requires constant driver attention and is not considered fully autonomous.

The software does, though, add advanced driving aids, like highway navigation and automatic lane changes.

And the new transfer offer recently appeared on Tesla’s website.

It only applies to Tesla Cybertruck purchases and only if the buyer already owns a Tesla with Full Self-Driving installed.

This is the first time the EV maker has locked a software deal to a single model.

By focusing on the Tesla Cybertruck, it may be trying to persuade current owners to upgrade without giving up what they’ve already paid for.

The Tesla Cybertruck entered limited production in late 2023 after several years of delays.

Deliveries gained pace in 2024 but have not met initial expectations.

The vehicle’s stainless steel body and new assembly process have introduced production challenges.

Offering valuable software at no cost may help the brand encourage more customers to make the switch, especially those who already invested in Full Self-Driving.

Changes in market strategy reflect shifting priorities

The company’s decision to offer valuable software through the Tesla Cybertruck comes as it navigates a maturing EV market.

Profit margins across the industry are tightening, and customer acquisition costs have increased.

Regulatory credits have historically supported its balance sheet, but newer competitors are making gains, and incentives may not remain as generous in the long term.

In this environment, leveraging Full Self-Driving as a transfer perk may be a practical way to boost sales without resorting to price cuts.

By attaching the offer to a flagship model, the EV brand is focusing on retention and upsell potential.

As it balances production targets with customer expectations, the value of existing software assets is becoming part of a broader strategy to keep buyers engaged.

DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie