There's only a single electric car that's outselling the Toyota Prius hybrid

The Toyota Prius has been written off more times than anyone can count.

It was supposed to be past its prime, replaced by flashier EVs and overshadowed by newer hybrids.

Instead, the Prius just pulled off the kind of comeback nobody saw coming.

Sales are spiking, buyers are lining up, and only one electric car can say it’s still ahead.

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The one EV still ahead of Toyota Prius

Right now, the Toyota Prius is the top-selling hybrid in North America. 

And across the whole electrified space – hybrids, plug-ins, EVs – only the Tesla Model 3 is in front.

Not the Lucid Air, not the Hyundai Ioniq 6. Just the Model 3.

It’s a fascinating matchup. 

On one side, the Prius – once the butt of eco-car jokes, now the hybrid benchmark.

On the other hand, Tesla’s entry sedan is the poster child for the EV revolution. 

Both gunning for the same sweet spot: efficient, affordable(ish), mass market.

Since the 2023 redesign, Prius sales are up 85.5 percent. 

Toyota has already moved 42,964 units in North America this year.

That’s split between the standard hybrid and the plug-in Prime that runs 44 miles on battery alone before gas kicks in. 

Every other electric sedan has fallen behind those numbers.

The Model 3 still holds the lead, thanks to Tesla’s brand halo, its Supercharger network, and those aggressive price cuts. 

But the fact that Prius is even in the same conversation shows how strong Toyota’s hybrid pitch has become. 

Buyers aren’t just tolerating hybrids – they’re choosing them over full EVs.

Toyota doubles down on hybrids while EVs stall

This isn’t a fluke for Toyota – it’s the playbook.

The Camry is already 100 percent hybrid, and the RAV4 will follow in 2026. 

That’s America’s best-selling non-pickup about to ditch gas-only forever.

Sure, Tesla’s Model Y and Chevy’s new Equinox EV move more units overall, but neither touches RAV4 territory. 

Meanwhile, Toyota keeps rolling out hybrids as the middle path: proven reliability, no range anxiety, still way more efficient than old-school gas.

At the same time, EV growth has hit turbulence. 

Automakers are trimming plans, delaying launches, and slashing prices to keep buyers interested. 

Toyota, on the other hand, is steady – hybrids now, full EVs later, when the market’s truly ready.

For now, the Prius has climbed back into the spotlight as the number one hybrid in America. 

And the only thing keeping it from the overall electrified crown is Tesla’s biggest hit.

In a market chasing the next big thing, the Prius and the Model 3 just proved they are the big thing.

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