Virgil Abloh deleted the luxury from this G-Wagen and made into art

  • Illinois designer Virgil Abloh took a Mercedes-Benz G-Wagen and made it art
  • He took out the luxury touches
  • He wanted to take the car back to basics

Published on May 24, 2025 at 1:20 PM (UTC+4)
by Ben Thompson

Last updated on May 22, 2025 at 11:32 AM (UTC+4)
Edited by Tom Wood

Virgil Abloh took a G-Wagen, took the luxury out of it, and made it into a work of art.

The Illinois born designer collaborated with Mercedes-Benz back in 2020 to create ‘Project Geländewagen’.

Tons of things were removed from the car, including its logos and its touchscreen.

But this wasn’t intended to drive – it was to challenge was a car could be.

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You may think cars and art don’t mix, but that’s not necessarily the case.

You might recall that a bunch of artists got together to make a full-size sculpture of a Ferrari out of art.

There’s also plenty of cars that are so pretty they could be considered works of art in their own right – John Lennon’s Rolls-Royce Phantom V being just one example of that.

And then there’s cars that have been used as decoration, like the McLaren Senna in a millionaire’s penthouse.

But in the case of Virgil Abloh’s collaboration with Mercedes-Benz, the car itself was taken down to its bare bones.

The G-Wagen was first released back in 1979 as the Geländewagen.

At the time, it was marketed as a rugged type of car and was primarily used in the army.

In the 1990s, its use was expanded wider and was made civilian friendly with leather seats and wooden dashboards.

Before you knew it, celebrities like Paris Hilton, Kylie Jenner and Travis Scott were driving them around.

One person driving was Abloh himself.

For the purposes of his art project, the G-Wagen was lowered, its was made wider, and its side mirrors and door handles were removed.

Gone are the leather seats and in its place are seats from a DTM racing car.

Speaking of the look, Abloh said: “The idea of the paint is unique in so that it runs away from the idea of perfection.

“The finish is typically like the underlining of a car. The idea here is to embrace the human touch.

“It’s about celebrating the luxury of doing less. Of reducing a car to its simplest form – the way a child might draw it.”

As a one-off art piece, practicality isn’t so much a consideration here.

With no touchscreen and crossed out headlights, it’s evidently not been made for the roads.

It’s certainly unique, but you won’t be seeing it on the streets anytime soon.

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Ben Thompson is a Senior Content Writer at supercarblondie.com. Ben has more than four years experience as a qualified journalist, having graduated with a Multimedia Journalism degree from News Associates. Ben specializes in writing about Teslas, tech and celebrity car collections.