Urban's $610k widebody Rolls-Royce Cullinan is basically a private jet that stays on the ground
Published on Jul 14, 2025 at 11:37 PM (UTC+4)
by Callum Tokody
Last updated on Jul 14, 2025 at 12:57 PM (UTC+4)
Edited by
Emma Matthews
The widebody Rolls-Royce Cullinan has been revealed by Urban Automotive at the 2025 Goodwood Festival of Speed in the UK, featuring a full carbon fiber kit to rival some supercars.
Built on the latest Cullinan Series II, the package focuses on exterior design enhancements rather than mechanical performance.
The price for the build starts at £449,995, or roughly $610,000, with optional interior changes available for additional cost.
More details from Goodwood outlined exactly what’s included in this limited production upgrade.
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Carbon fiber kit gives widebody Rolls-Royce new stance and silhouette
Urban Automotive’s widebody Rolls-Royce uses a carbon fiber kit made up of more than 40 separate components.
Among the most visible changes are a body-colored carbon hood, updated front fascia, and a blacked-out grille. Vertical LED daytime running lights are also new.
Widened arches and reshaped side skirts alter the side profile, while the rear features a redesigned bumper, carbon diffuser, tailpipe surrounds, and roof lip spoiler.
The SUV is fitted with 24-inch forged wheels, finished in black and wrapped in Yokohama Advan Sport tires.
These components are mounted to retain the factory ride height and mechanical configuration of the Rolls-Royce Cullinan, which remains unchanged from standard. The V12 powertrain also remains unmodified.
The changes are cosmetic and intended to give the vehicle a broader, more assertive stance.
Urban Automotive has not disclosed how many examples will be produced or whether any of the bodywork is modular.
The carbon fiber kit is, of course, installed to order. Each part is designed to fit the existing panels of the Rolls-Royce Cullinan.
Interior retrim offers added personalization for luxury SUV buyers
In addition to the new exterior, an optional interior retrim is also available.
The package includes reupholstered seating, a custom steering wheel, and accent detailing.
Pricing for the interior changes has not been published. And Urban Automotive has not confirmed whether the upgrades are configurable on a part-by-part basis or only available as a full package.
The Rolls-Royce Cullinan has been a frequent target for aftermarket design firms since its release, largely due to its scale and status as a luxury flagship.
The unveiling of this widebody Rolls-Royce Cullinan follows a wider trend in luxury SUV modification.
Some tuning houses focus on performance or interior technology. But this release is centered on external design changes using composite materials to produce a distinctive silhouette.
The carbon fiber kit is intended to provide a visibly distinct variant of the factory SUV, primarily through adjustments to bodywork dimensions and finishes.
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Callum Tokody is a content writer at Supercar Blondie, where he covers the latest in the automotive world with a focus on design and performance. Callum has a background in automotive journalism and has contributed to a range of publications in Australia and the UK. Outside of work, he’s a design enthusiast with a soft spot for anything with a V8 and a good story.
