Alfa Romeo and Maserati come together to reimagine customization and Italian heritage with BOTTEGAFUORISERIE
Published on Nov 05, 2025 at 4:27 PM (UTC+4)
by Claire Reid
Last updated on Nov 05, 2025 at 5:05 PM (UTC+4)
Edited by
Emma Matthews
Alfa Romeo and Maserati have joined forces to launch BOTTEGAFUORISERIE – a new creative hub that will focus on personalization, aesthetic research, and performance.
The new creative hub will be helmed by Cristiano Fiorio and will draw on decades of automotive experience from the two marques.
BOTTEGAFUORISERIE will be the birthplace for upcoming ‘few-offs’ from both Alfa Romeo and Maserati, and will also dig deep into material research as well as the research and development of performance elements.
All in all, it sounds like BOTTEGAFUORISERIE could be an exciting addition to the Italian automotive landscape.
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BOTTEGAFUORISERIE will produce some very exciting ‘few offs’
Both Alfa Romeo and Maserati have more than a hundred years under their belts, and the two legendary marques are now set to work side by side at BOTTEGAFUORISERIE.
The creative hub, which is already up and running, will be used to help shape the future of bespoke vehicles for both marques.
It is split into four parts: BOTTEGA, FUORISERIE, Corse, and La Storia.
BOTTEGA will be dedicated exclusively to limited edition, or ‘few off’, vehicles, like the Alfa Romeo 33 Stradale and the Maserati MCXtrema.
Meanwhile, FUORISERIE will be offering customers the ‘ultimate personalization program’, which will allow anyone to turn their car into a completely unique model – provided they can afford it, of course.
The Corse department will be focused on motorsport and aims to ‘transform racing know-how into innovation’, according to BOTTEGAFUORISERIE parent company Stellantis.
Finally, La Storia will center on preserving, restoring, and celebrating the lengthy heritages of both Alfa Romeo and Maserati.
“Iconic models are brought back to life with contemporary interpretations, sustainable technologies, and bespoke details, without ever revealing their original essence,” Stellantis said.
The new hub promises to develop ’emotionally unforgettable’ cars
The newly launched BOTTEGAFUORISERIE will be led by Cristiano Fiorio, who will be directly reporting to Alfa Romeo CEO and Maserati COO Santo Ficili.
“This is somewhere where past, present, and future converge – where we celebrate our heritage while daring to imagine what’s next,” Fiorio said.
“With a team of passionate, talented individuals, we will craft vehicles that are not only technically exceptional but emotionally unforgettable.”
So, watch this space, because it sounds like we could be about to see some very exciting things from BOTTEGAFUORISERIE.
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
