Bugatti reveals alternative Tourbillon design proposal offering a glimpse of how radically different it could have been

Bugatti shared an interesting video to showcase an alternative Tourbillon design proposal.

We know what the car looks like, and it’s actually sort of similar to the Chiron.

But Bugatti briefly considered going in a totally different direction.

It could’ve looked a lot different.

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A cautious and conservative approach

If it ain’t broke, don’t fix it.

As you probably know, the Chiron was far from broken.

Despite the seven-figure price tag, the Bugatti Tourbillon predecessor is a best seller, and it is arguably the most successful hypercar of all time.

As you can see from the other prototypes that appear in the video, Bugatti considered using different designs that deviated significantly from the original Chiron, and the Tourbillon.

In the clip, you can catch a brief glimpse of the alternative prototype, the one they didn’t end up using, and it looks even more aggressive and wider.

By contrast, if you look at the Tourbillon, it looks a lot more similar to the Chiron.

Even though it’s designed 100 percent from scratch, the Tourbillon looks a lot like its predecessor, and it comes with new features to improve on the Chiron’s design – the analog center console and dashboard, or the new steering wheel, for example.

How many Chirons did Bugatti actually build?

Production of the Chiron was kept limited, but they still sold 500 units in total, which is a lot for a car that costs $3 or $4 million in its least expensive iterations.

In addition to the ‘standard’ Chiron, of which 207 exist, Bugatti also unveiled a long list of limited-edition models from the 110 Ans Bugatti to the record-breaking Chiron Super Sport 300+.

They also built three one-off models, including the all-black La Voiture Noire.