Bugatti's logo isn't actually a strange 'B', it has a meaning
- It might be instantly recognizable – but do you know what the Bugatti logo actually signifies?
- The real meaning behind the Bugatti logo might surprise you
- No – it’s not just a weird ‘B’
Published on Jul 23, 2024 at 6:40 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Jul 23, 2024 at 7:08 PM (UTC+4)
Edited by
Tom Wood
It might be instantly recognizable – but the real meaning behind the Bugatti logo might just surprise you.
There’s a lot of substance behind the stylish red-and-white emblem.
And, no – it’s not just a weird ‘B’.
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Bugatti logo
From the Bugatti Veyron, Bugatti Divo, and Bugatti Chiron, right up to the most recent and slick Bugatti Tourbillon – with a feature that has taken everybody by surprise – all feature the famous logo.
The multi-faceted emblem has symbolism behind its stunning design.
The red background denotes power and passion that pulses through the driver as they sit behind the wheel.
Against this backdrop, the white ‘Bugatti’ text is even more head-turning.
Add to that a black ‘EB’ emblem – no, it’s not a strange ‘B’ – and 60 red tops within a white border.
Their meaning of dots is up for debate.
Some believe it represents safety wires and the pattern they form on various Bugatti models.
Others think the dots are pearls or the ‘fine jewels’ that Italian founder, Ettore Bugatti, referred to his vehicles as.
Speaking of the founder, it now seems a little more obvious what the black ‘EB’ emblem stands for.
The brand’s history
Automobiles Ettore Bugatti was founded in Molsheim, which – at that time – was in Germany, in 1909.
The automobile designer and his brand were best known for his designs and racing victories before a few decades of hiatus after the death of his son in 1939.
He died in 1947.
In the 1990s, an Italian entrepreneur revived the Bugatti brand as a manufacturer of limited-production luxury performance cars.
Despite being owned by the Volkswagen group today, the innovation continues.
One of their most recent launches is the rare Centodieci that few celebrities were able to get their hands on.
Want to know more about popular car logos? This is why Audi logo has four interlocked rings.
All Supercar Blondie contributors undergo editorial review and fact-checking to ensure accuracy and authority in automotive journalism. After gaining her BA Hons in French and English at the University of Nottingham, Amelia embarked on a vocational diploma from the National Council for the Training of Journalists (NCTJ). This led to numerous opportunities, from interning at Vogue to being on the small team that launched Women’s Health magazine in the UK, which was named the PPA Consumer magazine of the year for three years running. As Health, Beauty and Fitness editor, Amelia personally received a Johnson & Johnson Award and was shortlisted for both PPA and BSME titles. Since then, Amelia has created content for numerous titles and brands, including the Telegraph, 111 Skin, Waitrose, Red magazine, Stylist, and Elle, as well as being Head of Content at Vitality and Editor in Chief at INLondon magazine. “My superpower is translating technical jargon about the mechanical workings of a supercar into a relatable story you’ll want to share with your friends after you’ve read it.” After joining the SB Media family as a senior journalist in September of 2023, Amelia’s role has evolved to see her heading up the SEO output of the editorial team. From researching the most ‘Google-able’ key terms to producing evergreen content - it’s been a time of hard work, growth, and success for the editorial team and the Supercar Blondie website. “I like to think of myself as a ‘method journalist’. In other words: I live and breathe whatever I am writing about. When writing about fitness, I trained as a personal trainer, and as a beauty editor, I completed an ‘expert’ in scent diploma with the Fragrance Foundation. “During my tenure at Supercar Blondie, however, I did something I never thought possible: I passed my driving test at the age of 36. One day I’d love to train as a mechanic to better understand what happens under the hood, too. “My sweet spot is providing readers with a ‘takeaway’ (read: something new they didn’t know before) after reading every one of my stories. While I don’t claim to be an expert in the automotive world, I know the experts and bodies in the field to rely on to provide our readers with an informative and thought-provoking story every time they visit the site.”
