Burt Reynolds sold the last of his Pontiac Trans Ams for astonishing amount after his one-a-year deal was rescinded by GM president

Published on Feb 06, 2026 at 3:36 PM (UTC+4)
by Keelin McNamara

Last updated on Feb 06, 2026 at 5:30 PM (UTC+4)
Edited by Keelin McNamara

Burt Reynolds amassed an incredible collection of Pontiac Trans Ams during his life.

Following the success of the Smokey and the Bandit franchise, the Hollywood legend was given an incredible one-a-year deal for the rest of his life.

That deal was cut short by the new GM president, however.

And then Reynolds sold his last one for an eye-watering amount…

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Burt Reynolds lifelong deal cut short

Back in 1977, Hollywood legend Burt Reynolds took a role in a film called Smokey and the Bandit.

Starring alongside a legendary cast including Jackie Gleason, Jerry Reed, and Sally Field, the film was a smash hit.

His role as ‘The Bandit’ made Reynolds a silver screen superstar.

It also put him in the good graces of General Motors (GM).

This is because the film made the Pontiac Trans Am almost as big a star as Reynolds himself.

As a result, the then-GM president offered Burt Reynolds a new Pontiac Trans Am every year for the rest of his life.

But one day the deal suddenly came to a shuddering halt when the promised Trans Am didn’t show up.

So the Hollywood star got on the phone with the GM president to see what had happened.

After getting through, Reynolds was informed that the deal was no longer being honored.

The reason given was that the deal was in place for the lifetime of the-then GM president, not Reynolds himself.

So, because the president had passed, that agreement no longer existed.

Reynolds hit back, saying that was for his lifetime and not that of the president.

The new man at the top claimed that his predecessor had loved Burt Reynolds’ films.

But he himself was not the biggest fan in the world.

And thus ended the shortest lifetime deal in human history.

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Last of star’s Pontiac Trans Ams sell for incredible sum

However, the story doesn’t actually end there.

Sadly, Burt Reynolds passed away in 2018 at the age of 82.

Before he passed, Reynolds had made clear his wish to sell five of his privately registered Pontiac Trans Ams.

And the Barrett-Jackson auction in Las Vegas honored that request.

As you might imagine, there was much hype and anticipation due to celebrity provenance, as well as Reynolds’ recent passing.

The star of the show was the actor’s 1978 Pontiac Firebird Trans Am.

It was built to be a replica of the iconic black-and-gold star of Smokey and the Bandit.

After factoring in the buyer’s premium, the total price for this Trans Am was a staggering $192,500.

For perspective, two other 1978, all-gold Trans Ams not associated with the actor sold for $27,500 and $36,300, respectively.

It’s a fitting legacy for one of Hollywood’s most iconic stars.

Keelin joined the editorial team at Supercar Blondie in February of 2025 and hasn’t looked back. His philosophy of writing from the audience’s POV has worked in his favor, considering that he’s always been a dedicated fan of motorsports, beautiful cars, and the SBMedia brand itself.