We go inside Serena Williams’ car collection as the tennis great celebrates her retirement

by | Last updated on Dec 30, 2022 at 10:24AM | Published on Aug 30, 2022 | Celebrities

We go inside Serena Williams' car collection as the tennis great celebrates her retirement

Tennis great Serena Williams has won her first match in what is believed to be her very last U.S. Open tournament. 

Williams’ incredible career is being celebrated this month after she announced she would be retiring from the sport.

Not only does she have the most Grand Slam titles of any tennis player in the world – 23 – she has also dominated the women’s game since her first US Open win in 1999.

She’s so successful that Forbes estimates her net worth to be around $260 million, so it’s only natural she gets around in some of the world’s most comfortable cars.

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Williams has made almost $100 million from prize money alone, and even more from sponsorship deals. 

In fact, the 40-year-old athlete has reportedly earned more than $350 million in endorsements – with Forbes estimating that she earns $18 million each year from sponsorships. 


Among her long list of sponsors is Aston Martin. 

She also partners with Lincoln and did a campaign with Mini called #DefyLabels. 

Sprinkled between posts about tennis and her family, Williams posts glimpses of her incredible car collection on her Instagram account. 

So, let’s take a deep dive into the Serena Williams car collection

Aston Martin Vanquish – $315,000 

Serena Williams was once the face of Aston Martin. 

And being the face of Aston Martin comes with some benefits – the tennis pro was given her very own Aston Martin Vanquish. 

Wearing a classy white exterior, the Vanquish churns out 565hp and has a top speed of 323km/h (201 mph).

Not bad for a freebie.

Lincoln Continental – $116,000 

Serena Williams was pictured stepping out of her Lincoln Continental when she arrived at the MET Gala in 2019. 

Her ride was the Lincoln Continental Coach Door Edition which has a retail price of $116,000. 

The picture, which Williams posted to her Instagram, shows off the Continental’s beautiful center-opening doors.

It’s no doubt one of the most striking in the Serena Williams Car Collection.

Lincoln Navigator – $100,000 

Williams’ ownership of the 2020 Lincoln Navigator is fortuitous because the Navigator was actually her very first car. 

Williams fondly called her first Lincoln ‘Ginger’ before gifting it to her niece after driving it for eight years. 

Mini Cooper S – $40,000 

Back in 2016, Williams partnered with Mini, starring in an ad campaign called #DefyLabels.

A long list of celebrities joined her in the campaign including Tony Hawk and T-Pain. 

Williams posted her Mini to her Instagram account pulled up alongside a private jet in 2016. 

In addition to that, she is also believed to own a $220,000 Bentley Continental GT, a $200,000 Mercedes G Wagen, $100,000 BMW X7, $100,000 Cadillac Escalade and $65,000 Jeep Wrangler. 

Serena Williams family 

Serena Williams is married to Alexis Ohanian, who is a successful businessman with an estimated net worth of $70 million. 

Ohanian co-founded social media platform Reddit with his friend Steve Huffman when he was just 22.

He later sold Reddit for a reported $10 million when he was still in his 20s.

After meeting in 2015, Williams and Ohanian welcomed their daughter Olympia Ohanian in 2017 and married in Louisiana later that same year.


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