Even the cheapest new Porsche in America is still more expensive than all its major rivals

Having always striven to be the bridge of luxury in the sports car world – beating your common car but not hitting the heights of supercar supremacy – the new Porsche Macan is an attempt to appeal to a cheaper market.

Porsche doesn’t do half-measures. The brand has shaped its identity as expensive but worth it.

But is that ethos now becoming Porsche’s downfall?

Despite shaving $5k off its lowest price tag brand-wide, the Porsche Macan is still far more expensive its competitors.

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The newest Porsche Macan models are coming in hot with glowing reviews.

Especially the EV model, whose motor has even influenced other creations.

It’s clearly a very good car, and it comes with the brand’s lowest price.

At $65,000 in America, the Macan cuts in under the 718 Cayman and Boxster duo, even though the current coupe series is set to be retired soon.

However, that still cuts much further above its major competitors.

For example, the European import brands like Audi, BMW, and Mercedes all have luxury SUVs available in America. And all of them sit firmly under the $50k barrier.

The cheapest of the bunch, the Audi Q5, shaves over 25 percent off the Macan’s price, coming in at a very reasonable $45,000.

Both the Mercedes-Benz GLC 300 and BMW X3 start at $49,500, leaving the Porsche SUV in very uncharted waters.

Even the Alfa Romeo Stelvio is under $50k.

The Macan’s price continues to rise if you want the electric version too, shooting up to $77,000.

That’s nearly a $30k disparity between the Audi Q5.

Is it worth the increased price?

Well, the Macan does come with some benefits. It’s quicker and more powerful than its competitors, and it does exude class, whereas some may favor slightly cheaper comfort and looks.

But all in all, they serve the same purpose as luxury SUVs, and this might just be the brand tax after all.

Porsche has perfected that middle ground area between ordinary sports cars and supercars for decades, but will its reluctance to move with the times be its undoing?

If the new 963 Hypercar is anything to go off, we think they’ll be alright.

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