Chinese brands collectively outsold Europe's most famous carmaker on its own turf
Published on Jul 26, 2025 at 11:42 PM (UTC+4)
by Keelin McNamara
Last updated on Jul 24, 2025 at 7:31 PM (UTC+4)
Edited by
Keelin McNamara
Chinese brands have caused a shockwave of success in terms of the European market.
And the latest data suggests that Chinese brands are far from done.
Data from the first half of 2025 suggests that the Chinese boom is only growing.
In the most shocking twist of all, Chinese brands collectively outsold Europe’s most famous carmaker in June.
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Chinese brands dominate in first half of 2025
The first half of 2025 has been one to remember for Chinese brands.
As a whole, new car registrations in Europe dropped by 4.4 percent in the month of June.
They have also fallen by 0.3 percent as a whole for the first half of this year.
But that is not even remotely the most shocking statistic from Jato’s latest data.
According to said data for H1, Chinese brands have seen sales rise by 91 percent to 347,100 units in H1.
This means that Chinese brands, collectively, account for 5.1 percent of Europe’s car market.
That puts the Far East nation within breathing distance of Europe’s most famous carmaker.
Mercedes currently owns a 5.2 percent market share of Europe’s car market as things stand.
Perhaps the most shocking part of it all is that Chinese brands actually outsold Mercedes in June.
China are big winners from H1; but they’re not the only ones
Chinese brands have been literally taking over the car world in 2025.
The UK and European markets have been particular areas of success for Chinese brands.
BYD is the marque that has been flying the flag for the Chinese car industry.
The brand’s EV sales jumped by 133 percent in June alone, with a 143 percent growth reported for H1.
But it is far from EV sales alone that have pushed Chinese brands to the very top.
Plug-in hybrids (PHEVs) from Jaecoo and Omada have also proved extremely popular.
Despite being the big winners, China aren’t the only ones with something to celebrate.
The Volkswagen Group saw its sales rise with a big jump of three percent.
Renault sales have risen by six percent, whilst BMW and Ford have seen jumps of four percent and six percent respectively.
Chinese brands will have their eyes firmly set on repeating the success in the second half of 2025.
Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.
