Elon Musk just called the Cybertruck Tesla’s ‘best ever vehicle’ in spite of the sales data
Published on Dec 13, 2025 at 12:52 PM (UTC+4)
by Claire Reid
Last updated on Dec 10, 2025 at 5:57 PM (UTC+4)
Edited by
Kate Bain
Tesla boss Elon Musk has hailed the Cybertruck the carmaker’s ‘best ever’ EV, despite its lackluster sales performance this year.
The divisive truck was officially unveiled to the public back in 2019 and quickly garnered plenty of attention.
But it wasn’t a smooth run for the EV.
Tesla initially said it would go into production in 2021 and opened up reservations, but the EV was hit with several delays and didn’t begin rolling off the production line until 2023.
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Tesla boss Elon Musk has praised the Cybertruck
Its multiple delays were just the start of the bumpy road the Cybertruck would drive.
Prior to its launch, Musk predicted Tesla might sell as many as 250,000 units of the truck each year.
But things haven’t quite worked out like that just yet.
Despite grabbing headlines and pulling in an initial flurry of interest, sales of the truck haven’t exactly soared.
In 2024, the EV’s first full year of sales, the carmaker sold just under 40,000 units, according to Forbes.
And this year, sales have slumped.
In the second quarter of 2025, sales of the truck totaled 4,306 units.
Amid all of this, Tesla also decided to shelve the most affordable model, the $69,990 Long Range option, and raised the price of the most expensive Cyberbeast version from $99,990 to $114,990 by including a non-optional ‘Luxe Package’.
Nonetheless, Musk is still proud of the Cybertruck and recently heaped praise on the controversial vehicle over on X.
Musk shared a post from the official Cybertruck X account and added his own message.
“The Cybertruck is an incredible vehicle,” he wrote.
“Our best ever from Tesla.”
What’s behind the EV’s falling sales?
There are several factors that have likely contributed to the Cybertruck’s poor sales.
Firstly, its love-it-or-hate-it futuristic design wasn’t to everyone’s taste.
Alongside that, at its unveiling, Musk said the Cybertruck would come with a starting price of just $39,900.
However, by the time the truck went into production, this had jumped to $60,990 and later rose again to $69,990.
Earlier this year, the carmaker killed off the Long Range model, meaning the cheapest model you can currently get your hands on costs $79,990.
Alongside this, more brands have increased their EV offerings in recent years, with the likes of the Ford F-150 Lightning and the Rivian RT1 providing some serious competition for Tesla.
The Tesla Cybertruck timeline
November 2019: Elon Musk unveils the original Cybertruck prototype to the public
Late 2021: Production is slated to begin, but doesn’t
2022: The production target is postponed again
January 2023: Tesla confirms production will begin later this year
July 2023: The very first Cybertruck is assembled at Gigafactory Texas
November 2023: First deliveries begin
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
