Ford CEO said that an iconic car was nearly impossible to sell
- Ford remains, without doubt, one of America’s biggest car brands
- The Blue Oval marque is responsible for some of the best cars of all time
- Recently, their CEO shocked many by telling that they could not sell an iconic model
Published on Apr 04, 2025 at 7:04 PM (UTC+4)
by Keelin McNamara
Last updated on Apr 04, 2025 at 7:04 PM (UTC+4)
Edited by
Keelin McNamara
Ford has long endured as one of America’s perennial car manufacturers.
The Blue Oval marque is responsible for some of the world’s best and most iconic cars.
However, Ford’s CEO recently revealed some starting information.
And it all has to do with perhaps the most iconic name in Ford history.
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Ford GT released to honor a motorsport icon
In the 1960s, Ford created one of the most important cars ever made.
The GT40 was a mid-engine racing car developed to compete in the 24 Hours of Le Mans.
For four straight years (from 1966 to 1969), Ford won four straight titles.
The most legendary win of them all was the first one, when Ford secured a 1-2-3 finish in 1966.
In 2003, Ford celebrated its centenary anniversary of existing as a marque.
To celebrate, the company reintroduced the legend as a 2005 year model.
When it was first announced, the demand massively outpaced Ford’s supply chain.
Most cars sold for well over retail price, with some people paying thousands of dollars more.
And it was exactly the same story when the second generation GT was announced for 2016.
It very much appeared that the legacy of such an iconic car resonates extremely strong with many.
Brand CEO claims no one would buy a GT in 2007
Despite its enduring popularity and appeal, it appears that this wasn’t the case everywhere.
Ford’s CEO, Jim Farley, recently appeared on the Bring a Trailer podcast.
In particular, he was asked about the Ford GT and its (apparent) enduring appeal.
However, Farley offered a startling reveal on the reality of the popularity.
He said: “When I joined the company [in 2007] they had three auto show cars, ’05 GTs that you could buy in the company for $110,000″.
“And no one would buy them…could you imagine buying a Heritage ’05 GT at $120,000?”
It’s certainly a remarkable revelation from Ford’s CEO – especially as these were single digit serial numbers.
Interestingly, the value of both GT generations appears to have shot up again.
In fact, most GTs tend to sell at a starting point of $250,000 and can sell for up to $1 million.
So, if you were getting your hopes in picking up a cheap Ford GT – sorry to bear the bad news.
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Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.
