Mercedes-Benz, Supercars, Tesla

The future of Mercedes-Benz: sustainable electrification, digital innovation, and hyper-personalized customer experience

  • Mercedes-Benz is one of the most well-known car brands in the world
  • The German brand, like others, is looking firmly towards the future
  • Today, we are looking at that future, as well as how the brand plan to shape it

Published by Keelin McNamara

Edited by Keelin McNamara

Mercedes-Benz is one of the world’s premier luxury car brands.

The Stuttgart company is historically renowned for its luxury and quality priorities.

Like every company and brand, Mercedes-Benz has one eye firmly on the future.

And today, we’re here to analyze what the future of Mercedes-Benz looks like.

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Is the future electric for the Germans?

Like many car firms, electric is at the forefront of Mercedes’ thinking.

In fact, Mercedes-Benz has announced some ambitious electrification goals of its own.

The company plans to have 50 percent of their entire range dedicated to EVs by 2030.

The EV future is being firmly embraced by Mercedes-Benz.
Mercedes-Benz

It would appear that building and expanding on electric vehicles is the priority for Mercedes-Benz.

Interestingly, the global car market has given EVs a bit of a cold shoulder recently.

So it will be extremely interesting to see if such lofty targets remain achievable for the German brand.

Mercedes-Benz wants to shape digital innovation

One ambition that has become clear is the desire for Mercedes-Benz to lead the way in innovation.

Specifically, it appears that the marque clearly sees digital innovation as the future of the industry.

According to the brand, Mercedes-Benz see a vision of “urban futures” in cities such as London and Los Angeles.

Its goals for digital innovation appear to point towards a working date of roughly 2040.

In particular, a big target area for the brand appears to be the development of self-driving capabilities.

Rival brands, such as Tesla, have focused firmly on self-driving as a core selling point.

Interestingly, Mercedes-Benz has also released details of a prototype called the VISION EQXX.

The goal of this prototype is to redefine the possibilities of EV driving, such a pushing for a new range of over 1,000km.

Customer care at the core of the Mercedes experience

The last core goal that appears clear to Mercedes-Benz is the customer experience.

In the current global car market, consumers have more choices than they’ve ever had before.

That means that, in a way, the product alone isn’t enough to make the difference anymore.

And Mercedes-Benz has been quick to recognize and appreciate that.

The integration of AI with digital innovation will be at the forefront of Mercedes-Benz and their customer interaction future.
Mercedes-Benz Group

The brand has announced plans to develop a technology called the MBUX Virtual Assistant.

This AI technology aims to make interactions between humans and machines more personalized.

Beyond this, the brand wants to blend the customer experience with the digital innovation approach.

All in all, the future appears to be very bright – and electric – for the Stuttgart manufacturer.

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Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.