Japanese AI fashion model is taking over the world’s biggest brands and commanding huge fees
Published on Aug 02, 2023 at 8:35 PM (UTC+4)
by Adam Gray
Last updated on Aug 04, 2023 at 4:14 PM (UTC+4)
Edited by
Kate Bain
It appears influencer Lil Miquela isn’t the only one raking in millions from deals with the world’s biggest brands.
A Japanese fashion model by the name of Imma is in on the act, too.
And both of these shiny celebrities have something in common – neither of them are real.
READ MORE! This AI influencer charges over $10,000 per Instagram post and has an 8-figure net worth
Welcome to the world of virtual influencers, which is already estimated to be worth an eye-watering $4.4 billion.
That figure’s projected to grow by 26 percent by 2025, experts claim.
The tech forms behind these computer-generated characters are said to rake in as much as $10,000 for a social media post by collaborating with big fashion brands.
And the dupe profiles are so realistic, many followers are convinced they are humans.
Japanese AI fashion model Imma is the latest in what’s bound to be a long line of virtual influencers.
The pink-haired virtual model with a passion for fashion is already taking the world by storm.
On Instagram alone, she’s amassed close to 400,000 followers.
But who is Imma, and why has she become such a phenomenon in the fashion world?
Imma was created by Tokyo-based CG company ModelingCafe, which specializes in computer-generated imagery and animation.
According to the company’s website, she was designed to be a “virtual influencer” with a focus on fashion, beauty, and lifestyle.
Apparently, her creators wanted to showcase the power of CGI technology and its potential to revolutionize the fashion industry.
And haven’t they just.
Imma is often seen wearing high-end designer clothing, including pieces from the likes of Valentino, Fendi, Chanel, Dior, and Balenciaga.
She’s even collaborated with several fashion brands, including Adidas and The North Face, as well as fast food chain KFC.
It’s obviously paying off for the virtual model, who’s said to be earning over $640,000 a year and gets more than $1,000 per post.
Imma hasn’t been without controversy, though.
In 2020, she took part in the Tokyo Paralympic Games, where she “particated” in the closing ceremony, marking a first for the virtual world.
DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie
Adam Gray is an experienced freelance motoring journalist and content creator based in the United Kingdom. Using his media accreditation with manufacturers’ press offices, Adam test drives the latest cars and attends new vehicle press launches, producing written reviews and news pieces for a variety of lifestyle and business publications. Here at Supercar Blondie, Adam applies his journalistic skills penning social-first content around current news and trends. When he’s not behind the wheel of the latest car or writing up another viral story, Adam can be found at his local rink playing ice hockey or at the Riverside Stadium supporting his beloved Middlesbrough FC.
