21-year-old’s car business makes him $1 million in two years after starting with just $300

  • Jayson Siu struck gold by going viral on TikTok
  • He makes and sells unique car accessories
  • He recently moved from his business from his parent’s living room to a warehouse

Published on Dec 22, 2023 at 8:01 PM (UTC+4)
by Andie Reeves

Last updated on Dec 29, 2023 at 7:02 PM (UTC+4)
Edited by Kate Bain

Jayson Siu has made at least a million dollars thanks to TikTok and some stickers.

Granted, the stickers are really cool ones.

This 21-year-old’s side hustle has blown up so much that he can barely keep up with sales.

READ MORE: Inside the luxurious life of ‘world’s youngest billionaire’ who owns a Bentley, private jet, and mansion aged just 10

More and more young people are striking gold by using the internet in their favor.

There’s the 12-year-old who made millions after being one of the first people to invest in Bitcoin.

And the TikToker who bought himself a Porsche GT4.

Jayson Siu is just 21 but has already figured out how to make serious cash using TikTok

A few years ago he bought a vinyl printer for $300 and started selling stickers on Snapchat for $2 to $4.

Then he started looking for more lucrative products to sell.

He took apart a $20 rearview mirror and customized it with LED lights and stickers.

The product went viral on TikTok, generating $12,000 in sales in just one day.

A few months later another video went viral, and his sales spiked again.

Siu was making all of his products himself, packaging them in his parents’ living room.

The secret to his success was posting on TikTok as much as possible.

“If you post one to two videos every day for a month, that’s 30 to 60 videos,” he said to CNBC.

“One of them is bound to go viral.”

His advice is to not buy more than $100 of stock at a time, lest your customers don’t like the product.

Today his business, invalid.jp sells much more than just vinyl stickers.

Siu makes and sells LED stickers, air fresheners, custom infinity rearview mirrors, and even Croc charms shaped like iconic cars.

In 2022 Siu earned $512,000 from shop sales and this year he exceeded that.

He recently moved his business from his parent’s house to a warehouse.

That’s when you know you’ve made it.

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Andie is a content writer from South Africa with a background in broadcasting and journalism. Starting her career in the glossy pages of Cosmopolitan and Marie Claire, Andie has a broad portfolio, covering everything from sustainability solutions to celebrity car collections. When not at her laptop Andie can be found sewing, recording her podcast, taking board games too seriously or road-tripping in her bright green Kia.