More people are buying Lamborghinis than ever before
- Lamborghini recently broke its own sales records
- More people are buying a Lambo than ever before
- The Temerario is the brand’s hot ticket item
- But the Revuelto and the Urus are popular too
Published on Nov 14, 2024 at 12:27 PM (UTC+4)
by Siddharth Dudeja
Last updated on Nov 14, 2024 at 10:02 PM (UTC+4)
Edited by
Kate Bain
Lamborghini says more people are buying Lambos than ever before.
That’s right, the company has broken its all-time sales record.
If you look at the automaker’s portfolio from a distance, it has more than one ‘hot-selling’ supercar in its lineup, which is a big deal.
So, if you really want a Lamborghini, you’re not alone.
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Lamborghini broke its own sales records in 2024
The most recent Lamborghini Temerario became a fan-favorite as soon as it was announced earlier this year.
While the Temerario is a hot ticket item, Lamborghini’s other supercars aren’t doing badly either.
Lamborghini delivered 8,411 vehicles globally until the end of September 2024 and generated $2.56 billion in revenue.
This was a 20 percent upward trend compared to last year, which is a huge jump year-on-year.
Obviously, the year hasn’t ended yet, and orders for the new Temerario are still coming in.
The last-gen Revuelto and the Urus are also in popular demand.
The ‘old’ models are still selling fast
Wait times for the Revuelto — which is a drag-racing beast, by the way — stretch up to two years.
Similarly, orders for the Urus SE SUV are backed up until the end of next year, which speaks volumes.
This could likely be due to the ‘YOLO effect’ that Lamborghini CEO Stephan Winkelmann mentioned a few months ago.
Ever since the pandemic, people have been making decisions more flexibly and buying the supercars they always wanted to.
Whatever the reason is, it’s certainly working for luxury brands like Lamborghini.
It’s not just the new Lambos getting love either.
Earlier this year, Supercar Blondie’s SBX Cars auction platform set a world record for the most valuable car ever sold online.
And, you guessed it — the car was a 1-of-90 2015 Lamborghini Veneno Roadster.