Picking the right name for a car is a risky business and that’s why many legacy brand automakers (VW, BMW, etc) stay in the safe lane and just give them unimaginative, boring alphanumeric names. Sometimes automakers name their cars after something else and get it right, and sometimes they get it terribly wrong. I thought […]
Leica might be a company best known for making cameras – after all, it’s what the company has done since its first model in 1914 – but it’s now set to make a splash into… the watch market. However, before you roll your eyes at the notion of yet another non-watch brand applying its logo […]
You can now buy a watch literally made from the brake pads of a race car. Watch brand Lorige teamed up with Peugeot Sport to create its latest model the ‘BL-Endurance’. The concept is wild, but not totally surprising considering Lorige is founded by three French racing drivers. Production is limited to 24 pieces, each […]
Global pop star Rihanna has been spotted wearing one of the most unique in the world. Rihanna was pictured wearing the 18K yellow gold Rolex King Midas on the weekend, when she announced her baby news alongside partner A$AP Rocky – meaning photos of the watch are now popping up on magazine covers everywhere. The […]