This chocolate commercial was too much for the UK thanks to one wild Ford Mustang stunt

A Twix advert showing a dramatic car chase between a Ford Mustang and a Buick has been banned in the UK for encouraging unsafe driving.

The UK’s advertising watchdog said the ad had an ‘emphasis on speed’ and it would be dangerous if motorists in real life attempted the maneuvers featured in it. 

The minute-long advert shows a man driving along in a caramel-colored vintage Mustang on an empty road. 

As he drives along, he takes a look in his rearview mirror and sees a dark-colored Buick following closely behind.

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A chase ensues with the long-haired Mustang driver attempting to shake off the other car. 

This culminates in the driver of the Mustang slamming his handbrake on and swerving to the right-hand side of the road. 

At this point, he smashes through a barrier, and he and his vintage vehicle end up upside down at the bottom of a rocky hill. 

Not ideal. 

However, because this is an advert for a chocolate bar and not real life, he’s completely uninjured, and another identical Ford Mustang lands on top of his upside-down car.

A Twix then drops from somewhere above, he takes a bite and heads off in his weird, double-decker ‘Stang.

So far, so bizarre, right?

But it turns out some viewers were less than impressed by the advertisement. 

The Advertising Standards Agency (ASA) received five complaints about the advert, saying it encouraged dangerous and irresponsible driving, according to Sky News.

Mars Wrigley Confectionery, which owns Twix, argued the advert was set in ‘a separate world that was absurd, fantastical and removed from reality’ and that it had ensured the acts shown ‘would be impossible to recreate’ on a real road. 

Nonetheless, the ASA decided to uphold the complaints and told the Mars Wrigley Confectionery that it couldn’t appear again in its current form.

In its ruling, ASA said ‘the road was clearly realistic’ and the chase scene had an ‘emphasis on speed’. 

“In addition, the first man was then shown putting the handbrake on, and the car swerved off the road, leaving visible skid marks.

“We considered the emphasis on a chase, and the speed inherent to that, and the driving manoeuvres featured would be dangerous and irresponsible if emulated in real life on a public highway.”

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