Mazda officially reveals its new logo at the 2025 Japan Mobility Show

Mazda just unveiled a new logo at the 2025 Japan Mobility Show.

The updated logo looks roughly the same as the old one, but with one key difference.

And the automaker is also trying something else new.

Want a clue? It’s the same thing that Audi has been doing for a few months.

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The new Mazda logo is slimmer and more digital-friendly

Mazda chose the 2025 Japan Mobility Show to unveil a revised version of its iconic logo, roughly one year after filing the trademark for it.

Even though the company is about 100 years old, the logo is relatively new.

It was only introduced in 1997, replacing the old ‘cylon’ logo (below) with the new one with the V-shape wings that we know today.

The new logo is the same as the old one in terms of shape, but the 3D effect was abandoned in favor of a slimmer, more minimalist style.

This is probably not particularly surprising.

Several car brands had 3D logos that they replaced with streamlined ones.

Even Lamborghini has done it.

There’s also a new wordmark

Mazda has also unveiled a new wordmark that it intends to test on some models.

The new wordmark simply shows the word ‘Mazda’, written in a subtle (but stylish) font.

This is the same thing that Audi did with its ‘four rings’ logo, but there’s a difference.

The company said it will use the new ‘Mazda’ logo on some models, depending on a variety of factors, whereas Audi applies it only in one market: China

Some people say that part of the reason why they did is that, depending on how you pronounce them, the words ‘four rings’ sound similar to an ominous expression in Mandarin that some people might be superstitious about.

That’s just conjecture, but what’s true is that Audi replaced the logo mainly for three reasons.

One, it’s more digital era-friendly; two, spelling out ‘Audi’ makes it harder to copycat without infringing intellectual property rights, and three, because it sets Audi’s Chinese branch apart from the rest of the company.

And this part is more than symbolic, because Audi, like every other foreign car company (apart from Tesla), had to form a joint venture with a local brand (SAIC, in Audi’s case) to be able to sell cars over there.