Modern $200M Ferrari factory in Italy can make 20,000 next-gen supercars a year

Ferrari has officially opened its most futuristic and expensive production site ever, and the Ferrari factory is not just about building more supercars.

Located in the brand’s iconic hometown of Maranello, this new $200 million ‘e-building’ covers 42,500sqm and is capable of producing up to 20,000 supercars a year.

It’s a massive step forward for the Italian brand, housing a new assembly line that can build electric vehicles, hybrids, and old-school combustion models all in the same place.

It’s also where Ferrari’s very first EV will be made – a model expected to cost upwards of $530,000 and launch at the end of 2026.

DISCOVER SBX CARS – The global premium auction platform powered by Supercar Blondie

Ferrari’s new plant is designed to build the future but not flood the market

CEO Benedetto Vigna made one thing very clear at the grand opening: this factory isn’t about ramping up volume. Instead, the focus is on flexibility – the ability to move faster, design quicker, and build smarter.

The new plant separates development from production, meaning teams can create and test new cars without clogging up current lines.

That alone will shave months off launch timelines, which is a big deal in the fast-moving supercar world.

But it’s also about making each Ferrari more bespoke. Vigna says more high-tech tooling in the plant allows the company to offer more personalization options – which also means more profit per car.

The facility is designed to accommodate electric, hybrid, and traditional combustion models, making it a rare case of true modular production in the supercar space.

It’s a physical embodiment of what Ferrari calls ‘technological neutrality.’

The first cars are expected to roll off the new line in January 2025. That will likely include hybrids and V8/V12 models, with Ferrari’s first-ever EV scheduled to enter series production in January 2026.

To support this, the prancing-horse brand is also building its own high-voltage components in-house, including motors, axles, and battery packs. It’s a big move toward controlling more of the EV supply chain.

Why ultra-modern Ferrari factory could transform the business model

Delivering under 14,000 cars in 2023, and even though the new Ferrari factory could support production of up to 20,000, the brand has zero plans to flood the streets with red rockets.

Instead, it’s doubling down on value per unit, with personalization as the secret weapon.

From unique paints and interiors to custom performance tweaks, each model is becoming less like a car and more like a tailor-made luxury good.

That makes the e-building less about scale and more about agility in producing supercars.

The luxury Italian manufacturer can now respond to trends faster, launch special edition supercars with minimal delays, and handle growing demand for hybrid and electric power without compromising on its heritage.

This isn’t just a new assembly line – it’s an entirely new way for the brand to operate. And it could quietly shift the brand from legendary automaker to boutique tech-forward powerhouse.

The big question now is whether the half-million-dollar EV will feel like a Ferrari.

But with this much investment behind it, and production beginning in less than two years, we won’t have to wait long to find out.

DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie