Pagani backpedaled on an all-electric Utopia because 'no one showed interest'
Published on Jul 18, 2025 at 2:58 PM (UTC+4)
by Henry Kelsall
Last updated on Jul 18, 2025 at 5:46 PM (UTC+4)
Edited by
Emma Matthews
Pagani has turned its back on an all-electric Utopia supercar, with the company claiming ‘no one showed interest’ in an electric Pagani Utopia.
When the supercar manufacturer announced the car, the Utopia was meant to get an all-electric version.
However, during a recent interview, the company claimed that nobody was keen on the idea of an electric Utopia and that sales of the model would have been abysmal.
If anyone did want an all-electric Pagani supercar, then it looks like you’ll have to wait at least a few more years.
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What happened to the all-electric Utopia?
A recent interview saw Pagani spokesperson Sebastian Berridi discuss the plans for an all-electric supercar.
The plan was to make this the Utopia, but when they showed this to customers, there was zero demand.
Development on the Pagani Utopia began over eight years ago.
A dedicated team had been formed to work on the all-electric Utopia.
No hybrid was considered as the company deemed it to be ‘too complex.’
But there was no interest in the car from both customers and dealers, scuppering the marque’s plans.
This was even after a lot of research and development had gone into the Pagani Utopia.
The question is, what does that do for the company and its plans for the future?
For now, there are no plans to ditch the famous Mercedes-AMG V12 under the hood of its cars.
What’s next for Pagani and its lineup?
AMG has also made the engine available in the United States until at least 2032.
In Europe, the engine is homologated until at least 2030.
But the company is confident that both dates will be extended in due course.
And as Pagani is finding out, electric supercars and hypercars are a tough sell.
Christian von Koenigsegg recently spoke about how demand for electric performance cars is ‘extremely low.’
Rimac founder and CEO Mate Rimac has also admitted that the company is struggling to sell its 150 Nevera hypercars.
That is despite the incredible speed and records that the hypercar holds.
The marque’s decision to avoid an electric supercar for now could prove to be the right choice.
Perhaps, though things will have changed as we enter the next decade in 2030.
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Henry is a content writer with nearly ten years experience, having written for various publications since 2017. Qualifying with a Sports Journalism degree from Staffordshire University, Henry loves all things automotive but has a particular soft spot for classic Japanese cars and anything Lancia. He also has a curious passion for steam locomotives.
