Samuel L. Jackson has a special clause in his movie contracts because of AI

The 74-year-old actor says he always adds a special clause in contracts because of AI and has warned other actors to do the same.

by | Published on 26th Jun 2023

Artificial Intelligence is all the rage at the moment, and it seems to crop up just about everywhere.

Hollywood icon star Samuel L. Jackson is the latest big name to weigh in on the effects of AI with a startling admission.

The 74-year-old actor says he always includes a special clause in his contracts to prevent studios from reusing his image with AI.

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Speaking to Rolling Stone, Samuel L. Jackson said he first realized something like that might eventually become an issue in 1999, when he first appeared in the Star Wars franchise.

The actor said he had to have his body scanned for the film, and wasn’t really sure what was going on.

“The first time I got scanned for George Lucas [Star Wars director, ed.], I was like, ‘What’s this for?'” he said.

George Lucas’ response is what made the actor worry because the director told him “if something happened to [the actors], he still wanted to put them in the movie.”

As AI technology got better, it was clear to Samuel L. Jackson that it would be very easy for studios to put actors in movies without them being physically present.

“I did Captain Marvel, and they did the Lola project where they de-aged me,” Samuel said.

“I guess they can do this anytime they want to do it if they really want to.”

Samuel says he’s been adding a clause in his contract, preventing studios from using his image “in perpetuity” since then.

That way, studios are only allowed to use his image for one specific movie, and have to get approval each time.

“People just started worrying about that [now]? I asked about that [AI] a long time ago,” the actor said.

“Future actors should do what I always do.”

Despite looking much younger, Samuel L. Jackson is actually 74 and he’s one of Hollywood’s OGs.

And yet, he’s apparently ahead of the curve when it comes to AI in movies.



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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.

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