Supercar Blondie launches SBX Cars: the first global auction platform for luxury vehicles
- The rare hypercars and luxury transportation you see on Supercar Blondie are now within your grasp
- Supercar Blondie is launching a new global, premium and digital car-auction platform on Tuesday, 2nd April: SBX Cars
- It boasts $100 million in consignments, including a Tesla Cybertruck
Published on Apr 02, 2024 at 5:00 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Apr 10, 2024 at 5:30 PM (UTC+4)
Edited by
Tom Wood
For the first time, the rare hypercars and luxury transportation you see on Supercar Blondie could be yours.
With the same fascinating videos and in-depth, brought-to-you-first articles you know and love – now the Supercar Blondie experience is going interactive.
And it’s like nothing you’ve seen before, with the chance to get your hands on some of the rarest cars in the world with SBX Cars.
Supercar Blondie is launching a new global, premium and digital car-auction platform on Tuesday, 2nd April: SBX Cars.
These include the world’s first Mercedes–AMG ONE and the world’s first Hyperion XP-1 prototype to go to public auction.
The world’s leading car content creator, our very own Supercar Blondie, aka Alex Hirschi, has built an audience of more than two billion monthly viewers and more than 110 million followers.
After years of scouring the globe to find the most unique and sought-after cars on the planet, alongside co-founder, husband and SB Media Group CEO, Nik Hirschi, they saw that something was missing.
“For years, collectors and enthusiasts have reached out to us asking where they could buy the extraordinary cars and other vehicles that Supercar Blondie features,” Alex says.
“Unfortunately, there was no centralized community or platform connecting those buyers and sellers from all over the world.”
Instead, sellers and buyers have been forced to wait for major auction events – meaning a wait of several months.
Also, time-consuming travel to be there in person, in addition to complicated automobile transport for an uncertain result, was a problem Hirschi was keen to solve.
SBX Cars will allow the international car-collecting community to auction hypercars and luxury transportation conveniently and time-efficiently.
“With SBX Cars, we’ve addressed that by providing a global auction site focused on giving our audience the chance to acquire these amazing dream machines from anywhere in the world,” she continues.
“Creating SBX Cars comes as the natural next step for our company. Everything under consignment is something that the Supercar Blondie channels regularly cover, ranging from one-of-a-kind prototypes to a Japanese multi-million dollar robot.”
And SBX Cars is starting as it means to go on with a staggering $100 million plus in consignments confirmed pre-launch.
This includes several world-first exclusives and phenomenal lots of classic cars, hypercars, supercars and special vehicles.
In addition to the Mercedes–AMG ONE and Hyperion XP-1, there’s also TYDE’s first hydrofoil electric glass yacht designed by BMW, and the already iconic Tesla Cybertruck with no reserve.
In terms of hyper rarity, there’s a lot of one-of-three LaFerrari prototypes on offer, a one-of-nine Lamborghini Veneno Roadster, and a Lamborghini Veneno Coupé, which is one of three ever made.
There’s also a historic lot of Formula One memorabilia.
It includes a legendary collection of genuine John Player special racing cars from the Lotus F1 team, hailing from the ‘70s and ‘80s.
The collection boasts Grand Prix cars driven by Nigel Mansell, Elio de Angelis, Ronnie Peterson, Johnny Dumfries and more, as well as transporters and F1 team leader Colin Chapman’s airplane the Lotus team used during that era.
What’s more, a historic collection of Colin Chapman’s personal vehicles are included.
On the classic-car side, the auction features stunning models including the Mercedes 300 SL Gullwing, a Lamborghini Miura, a BMW 507, an Aston Martin DB5, and a rare Isdera Spyder 036i.
Headquartered in California, US, dedicated auction specialists and customer-care representatives in Los Angeles, Dubai, and London will be on hand with 24/7, end-to-end guidance for sellers and buyers.
This includes Supercar Blondie’s global network of photographers and videographers, who will showcase each lot in breathtaking detail.
DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie
All Supercar Blondie contributors undergo editorial review and fact-checking to ensure accuracy and authority in automotive journalism. After gaining her BA Hons in French and English at the University of Nottingham, Amelia embarked on a vocational diploma from the National Council for the Training of Journalists (NCTJ). This led to numerous opportunities, from interning at Vogue to being on the small team that launched Women’s Health magazine in the UK, which was named the PPA Consumer magazine of the year for three years running. As Health, Beauty and Fitness editor, Amelia personally received a Johnson & Johnson Award and was shortlisted for both PPA and BSME titles. Since then, Amelia has created content for numerous titles and brands, including the Telegraph, 111 Skin, Waitrose, Red magazine, Stylist, and Elle, as well as being Head of Content at Vitality and Editor in Chief at INLondon magazine. “My superpower is translating technical jargon about the mechanical workings of a supercar into a relatable story you’ll want to share with your friends after you’ve read it.” After joining the SB Media family as a senior journalist in September of 2023, Amelia’s role has evolved to see her heading up the SEO output of the editorial team. From researching the most ‘Google-able’ key terms to producing evergreen content - it’s been a time of hard work, growth, and success for the editorial team and the Supercar Blondie website. “I like to think of myself as a ‘method journalist’. In other words: I live and breathe whatever I am writing about. When writing about fitness, I trained as a personal trainer, and as a beauty editor, I completed an ‘expert’ in scent diploma with the Fragrance Foundation. “During my tenure at Supercar Blondie, however, I did something I never thought possible: I passed my driving test at the age of 36. One day I’d love to train as a mechanic to better understand what happens under the hood, too. “My sweet spot is providing readers with a ‘takeaway’ (read: something new they didn’t know before) after reading every one of my stories. While I don’t claim to be an expert in the automotive world, I know the experts and bodies in the field to rely on to provide our readers with an informative and thought-provoking story every time they visit the site.”
