Supercar Blondie falls in LUV with first luxury car that has rugged tires

  • This is the PURA Vision from Automobili Pininfarina
  • It’s the first electric Luxury Utility Vehicle (LUV)
  • It blends off-road capability with high-end design via rugged tires

Published on Apr 08, 2025 at 4:56 PM (UTC+4)
by Amelia Jean Hershman-Jones

Last updated on Apr 08, 2025 at 6:54 PM (UTC+4)
Edited by Amelia Jean Hershman-Jones

Let Alex Hirschi, aka Supercar Blondie, take you on a tour of the PURA Vision from Automobili Pininfarina, the first electric Luxury Utility Vehicle (LUV) that blends off-road capability with high-end design.

Tri-opening pillarless suicide doors welcome you into the lounge-style cabin of the electric car.

Step inside, and you’ll relax into standout amenities, including a hidden wine cooler and a retractable touchscreen display for entertainment and controls.

Branded as a Luxury Utility Vehicle, or LUV, it’s redefining what a luxury SUV can be with a unique blend of elegance and edge thanks to a set of seriously rugged tires.

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London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness, and luxury in the UK capital. Fast-forward a decade and the senior content writer and editor has put pen to paper for glossy magazines, busy newsrooms, and coveted brands. When her OOO is on from writing about cars and heading up on-site SEO you can find her spending quality time with her young family, in the gym, or exploring the city she loves.