The most iconic fashion house supercar collaborations
Published on Sep 04, 2025 at 12:39 AM (UTC+4)
by Callum Tokody
Last updated on Sep 03, 2025 at 1:39 PM (UTC+4)
Edited by
Emma Matthews
Supercar collaborations with a fashion house have produced some of the most memorable designer cars in modern automotive history.
These projects take high-performance models and reimagine them with new materials, colors, and interiors that reflect fashion identities.
The cars are often released in very small numbers, and some exist only as unique commissions.
From a BMW created for Karl Lagerfeld to Hermès editions of Bugatti hypercars, these collaborations reveal how luxury design and fashion branding intersect with the automotive world.
DISCOVER SBX CARS – Bid now on supercar auctions powered by Supercar Blondie
Karl Lagerfeld’s Custom BMW L7
Karl Lagerfeld worked with BMW’s Individual division to create a personalized L7 in 2000.
The car had a two-tone brown and gold exterior, a leather interior with orange detailing, and wood trim.
Powered by a V12 engine, it became one of the earliest examples of a fashion house lending its style to a designer car.
Versace’s Lamborghini supercar collaborations
Versace collaborated with Lamborghini on a limited Murciélago LP640.
Interiors featured the brand’s Greek key motif in black or white leather, paired with subtle exterior changes.
With fewer than 30 produced, it remains one of the most exclusive designer cars from the 2000s.
Moncler’s G-Wagon Twist
Mercedes-Benz and Moncler revealed Project Mondo G in 2023 at London Fashion Week.
The art piece reimagined the G-Class with Moncler’s signature puffer jacket design, complete with oversized quilted panels, a large zipper, and exaggerated proportions.
It measured 4.6 meters long, 2.8 meters tall, and 3.4 meters wide with wheels, weighing around 2.5 tons.
The collaboration was presented as part of Moncler’s ‘Art of Genius’ show and marked the brand’s first automotive partnership.
Gucci’s Fiat 500 Makeover
Gucci and Fiat partnered on the ‘500 by Gucci’ in 2011 to mark Gucci’s 90th anniversary.
The car carried the label’s green and red stripe across its body, logo accents on the wheels, and Gucci-themed leather seats.
It was marketed as a city car but stood out as a designer car with a strong fashion house identity.
Armani’s Mercedes CLK Designo
Mercedes-Benz unveiled the Armani CLK Cabriolet at the 2003 Paris Motor Show.
The car was finished in muted paint colors, with aged-metal trim and brown leather upholstery selected by Armani.
It was a restrained application of luxury design on a mid-range convertible.
Virgil Abloh’s Maybach S 680
Virgil Abloh collaborated with Mercedes-Benz on a Maybach S 680 released in 2022.
Just 150 examples were built, each finished in a two-tone beige and black paint scheme with matching leather inside.
The project was among the final works of Abloh’s career and became one of the most recent supercar collaborations involving a fashion house.
Hermès supercar collaborations
Bugatti has worked with Hermès on several high-profile commissions.
The most famous are the Veyron Fbg par Hermès, introduced in 2006, and a one-off Chiron finished for a private collector years later.
Both cars used Hermès leather throughout the interiors and featured understated exterior finishes in sand, black, or white.
The partnership linked Bugatti’s engineering with the heritage of a French fashion house, producing some of the most notable designer cars in recent supercar collaborations.
Collector Manny Khoshbin commissioned a Pagani Huayra with Hermès finishes.
The car used brown carbon fiber bodywork and an interior upholstered in Hermès leather.
With more than 700hp, it combined high performance with the materials of a fashion house, producing one of the most individual supercar collaborations to date.
Supercar collaborations show how fashion houses influence cars beyond engineering specifications.
These designer cars combine luxury design with cultural branding, creating vehicles that resonate outside traditional automotive circles.
From Lagerfeld’s BMW L7 to Hermès’ hypercars and Abloh’s Maybach, these projects document a steady overlap between couture and performance.
The growth of these collaborations indicates that fashion houses will remain involved in shaping limited-edition cars well into the future.
DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie
Callum Tokody is a content writer at Supercar Blondie, where he covers the latest in the automotive world with a focus on design and performance. Callum has a background in automotive journalism and has contributed to a range of publications in Australia and the UK. Outside of work, he’s a design enthusiast with a soft spot for anything with a V8 and a good story.
