Match your supercar to your personality with Ferrari Tailor-Made and the Configurator Tool
- Ferrari offers a comprehensive customization program
- The Tailor-Made program allows owners maximum freedom
- You can also use the Configurator Tool to make your dream car
Published by Claire Reid
Edited by Kate Bain
When buying a new Ferrari, customers are given the opportunity to make their new supercar unique via the Ferrari Tailor-Made customization program or its Configurator Tool.
With cars costing hundreds of thousands of dollars, the marque wants to ensure its customers are more than satisfied with their new purchase.
This means offering a complete customization program that can turn their dream supercar into a reality.
Here’s a look at how the carmaker allows its customers to create cars that are every bit as unique as they are.
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Ferrari Tailor-Made allows you to build your dream supercar
Ferrari boasts one of the world’s most impressive car lineups – featuring the SF90 Stradale, the Purosange, the Daytona SP3, and its upcoming F80 hypercar.
However, even the best of cars can be boosted by a personal touch and that’s where the Ferrari Tailor-Made customization program comes in.
The marque has a long history of giving customers exactly what they want.
In the early days of the brand, every Ferrari was bespoke, with the owner picking out everything from the color to the materials used.
Today, this tradition has been kept alive by allowing ‘every last detail of clients’ cars to be tailored according to their personal taste’.
“The choice of colors, materials, and craftsmanship is almost unlimited due to the Ferrari Design Team’s tireless research,” the company explains.
“Passion, innovation, and excellence always characterize their work. This expression of unlimited creativity leads to some of the most truly original Ferrari cars, destined to gain increasing prestige and value over time.”
Due to the nature of the Tailor-Made program, only a limited number of clients are able to use it each year – and every one of them is guided through the process by their own personal designer and a team of experts who are on hand to make their dream a reality.
Configurator Tool allows you to make your model truly unique
Of course not everyone will want to go down the Tailor-Made route, but there’s still the option to personalize and customize your new car.
The Configurator Tool allows you to choose a model and then make it your own through a series of customization options.
After selecting the model of your choice, the tool allows you to change the color of the paintwork as well as adding door numbers and livery, if you fancy.
You can also select the rims, tires, and calipers alongside any carbon fiber elements you like the look of.
On the inside, you can change the color of the interior, the type of seats the car comes with, and even the infotainment system.
All in all, the tool will allow you to create a bespoke vehicle that perfectly matches your personality.
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
