This is how much you could have made buying Apple stock every year instead of a new iPhone
Published on Sep 19, 2023 at 6:43 AM (UTC-4)
by Alessandro Renesis
Last updated on Sep 20, 2023 at 4:07 AM (UTC-4)
Edited by
Alessandro Renesis

Apple products tend to retain their value in the second-hand market but it turns out that buying a brand-new iPhone every year is a worse business strategy than you thought.
One man has worked out just how much money you could have made if you’d invested in Apple stock instead of buying that new iPhone.
And it’s overwhelming.
READ MORE: Apple fans perplexed over ‘new’ iPhone 15 feature that Android has had for years
It may sound like we’re over-exaggerating but we’re not.
Business news channel CNBC ran a simulation and the result is mind-blowing.
If you had invested the price of a new iPhone every year since 2007, you’d now have enough to buy a supercar.
Buy Apple stock, not iPhones
— Forexblog (@Forexblog_) September 15, 2023
Have you ever thought about how much money would you have if you bought Apple stock instead of a new phone every year?
The figure above shows how much money you would have if you invested in Apple stock only once, for each year of the iPhone's… pic.twitter.com/QR9N5Oqjz1
When the first Apple iPhone dropped in 2007 it cost $499.
Back then, the stock was trading at $2.5, considerably cheaper than the $177 per share it’s trading at today.
If you’d bought $499 worth of Apple stock back then, you’d have around 200 shares worth over $34,000 today.
Apple stock kept trading sideways through the 2000s and the price remained relatively low through the 2010s.
This means you could’ve had a similar result buying Apple stock every year until 2019, instead of buying the iPhone 4, 5, 6, 7 or even the iPhone 8 or X.
And this, bear in mind, doesn’t factor in inflation and dividends.

Even as recently as 2020, Apple stock was still trading way below $100.
This means you would’ve at least doubled your money if you’d bought stock rather than the iPhone 12 just a couple of years ago.
Fast-forward to 2023 and no one knows whether this strategy still makes sense.
Perhaps we should all do what multi-millionaire Rober Croak suggests.
“Every time you want to buy something, you should also invest the same amount in that company,” Croak said.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.


