The new smartphone built to free people from Google and Apple just got 10,000 preorders before it even shipped

Published on Mar 06, 2026 at 5:41 AM (UTC+4)
by Claire Reid

Last updated on Mar 06, 2026 at 5:41 AM (UTC+4)
Edited by Claire Reid

Jolla is a new smartphone, designed to shake up the market, and tempt people away from Apple iPhone and Android devices – and it’s already proving very popular.

Apple is currently the world’s largest smartphone company, having recently taken the crown from Samsung.

But for those looking for an alternative, there are options out there, like the productivity-focused Clicks Communicator or this super high-tech robot phone

And if you’re after something completely different, then the Linux-based Jolla might be for you.

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The Jolla smartphone offers an alternative to Apple and Android devices

When it comes to smartphone operating systems, it’s pretty much a two-horse race between Apple’s iOS and Google’s Android. 

But Jolla is offering an actual alternative, in the form of Sailfish OS, which uses Linux instead. 

The smartphone is powered by a MediaTek Dimensity 7100 5G chip and comes with 8 GB of RAM and 256 GB of storage, which can be extended via a microSD card. 

Its AMOLED screen measures 6.36 inches, and it features two main cameras on the rear as well as one on the front. 

Outwardly, it doesn’t look too dissimilar to any other smartphone on the market, but its creators say that what makes it stand out is the fact it doesn’t run on iOS or Android. 

Jolla Mobile’s CEO Sami Pienimäki told Wired that ‘people want to go away from Big Tech’. 

But shunning the larger operating systems does come with a potential hiccup, and Jolla might not be able to run certain apps. 

However, Pienimäki explained that there is a way around that, and when you’re setting up the phone you’ll be asked if you want to install some open source software that will allow you to run Google services without needing a Google device. 

Jolla was previewed in December last year, and has already pulled in more than 10,000 pre-orders, with deliveries set to start in late June.

But the new phone does come with a bit of a catch

If you’ve read the above and like the sounds of the new smartphone, then we do have a bit of bad news for you.

Jolla Mobile is based in Finland, and the phone is currently only set to go on sale in Europe with a price tag of €649 (around $750).

“Europeans want more European technology,” Pienimäk told Wired.

Alongside that, the phone doesn’t yet have Federal Communications Commission (FCC) approval.

However, Pienimäk said the company is considering a separate US launch later down the line, but for now, it’s focusing its efforts on Europe.

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With a background in both local and national press in the UK, Claire has covered a range of topics, including technology, gaming, and cryptocurrency, since joining the editorial team at Supercar Blondie in May 2024. Her ability to be first to a story has been integral to making SB’s coverage of scientific discovery, AI, and global tech news a slick 24/7 operation.