EV, Tesla

Tesla has a fresh plan to address dwindling US Cybertruck sales and it directly involves the Middle East

Published on Feb 15, 2026 at 6:29 PM (UTC+4)
by Keelin McNamara

Last updated on Feb 12, 2026 at 6:05 PM (UTC+4)
Edited by Ben Thompson

It appears that Tesla has a new approach to deal with falling US Cybertruck sales.

And the plan directly involves the Middle East.

The American EV giant has confirmed that deliveries have already begun in the UAE.

This also marks the Cybertruck’s second international market.

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Tesla turns to the Middle East for help

Tesla has a new plan for the Cybertruck.

And it attempts to directly address the vanishing sales of the EV pickup in the US.

What is interesting is where the solution is found for the American marque.

Because Tesla’s new solution lies in the Middle East.

Tesla has confirmed that deliveries have already begun in the United Arab Emirates.

Tesla is turning to the Middle East for answers to dwindling US sales for the Cybertruck
Tesla

The company’s Europe, Middle East & Africa (EMEA) account confirmed the news.

Around 63 Cybertruck units starred at a launch event in the Al Marmoom desert area of Dubai.

Pictures were posted of buyers taking ownership of their new vehicles.

According to reports, the Dual-Motor AWD Cybertruck starts at AED 404,900 ($110,000).

This represents a stark increase on the $79,990 price in the US.

By contrast, the tri-motor version will cost AED 454,900 ($123,000).

This compares to a price of $114,990 in the US.

The Middle East is now the second international market for the EV pickup, following on from South Korea, which first started selling the truck in November 2025.

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Cybertruck markets are not picked out of a hat

In case you were wondering – the Middle East was not chosen randomly.

This is because the region, much like South Korea, allows the Cybertruck to be sold without significant modifications.

You might be asking yourself why the European Union isn’t among these international markets.

Well, the reason for this is the exact same reason why the Middle East and South Korea are the chosen markets.

And that is because of compliance laws.

Tesla is turning to the Middle East for answers to dwindling US sales for the Cybertruck
Cars and Bids

Tesla’s truck is blocked from sale in the European Union because it does not adhere to EU regulations.

Even the US Army cannot export the vehicle for personnel stationed in Europe.

The sharp-edged stainless steel body violates EU pedestrian protection standards.

These standards require deformable crumple zones.

But the Cybertruck also exceeds the 3.5 tonne weight limits of the EU.

It will be interesting to see if the Middle East can be the answer to Tesla’s Cybertruck prayers.

Keelin joined the editorial team at Supercar Blondie in February of 2025 and hasn’t looked back. His philosophy of writing from the audience’s POV has worked in his favor, considering that he’s always been a dedicated fan of motorsports, beautiful cars, and the SBMedia brand itself.