From Hollywood to hometowns, Volvo’s new docuseries drives through America’s car culture
Published on Nov 03, 2025 at 8:02 AM (UTC+4)
by Molly Davidson
Last updated on Nov 03, 2025 at 3:07 PM (UTC+4)
Edited by
Mason Jones
In its latest project, Volvo steps behind the camera instead of the wheel.
The brand’s new docuseries looks at how family cars shape everyday life across the US.
The result feels more like a road movie than a campaign.
And it just so happens to be fronted by a very familiar face.
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Inside the new Volvo docuseries with a celebrity driver
The Family Car: An American Love Story is Volvo’s newest experiment in storytelling.
The four-part series premieres November 7 on Fire TV, Amazon.com, and YouTube, followed by a feature-length finale on Prime Video December 12.
Directed by Chris Wilcha and filmed by House of Cards cinematographer Igor Martinović, the project follows four Volvo families from across the country.
A photographer in New York, a musician in Florida, a chef in Maine, and Severance actor Adam Scott in California.
Scott’s episode closes the series.
He reflects on the Volvos that framed his own life, from bringing his daughters home from the hospital to leasing his first S60 after a big acting break that didn’t last long enough to pay for it.
It’s funny and self-aware, a slice of Hollywood told through a very normal car story.
The other episodes do the same in quieter ways, showing how cars mark time – first jobs, long drives, weekends, losses.
How Volvo made a Swedish brand feel at home in American car culture
For all its Scandinavian roots, this project feels unmistakably American.
It taps into a tradition as old as the open road itself – families, freedom, and the car as the place where both collide.
Across generations, the family car has been a fixture of everyday life.
The Family Car leans into that nostalgia, showing how the smallest drives can leave the biggest marks.
By framing those stories, Volvo slides naturally into the culture it’s observing.
A Swedish brand fluent in an American language.
Not through engines or design cues, but through the people who live their lives on the road.
And by pairing Hollywood polish with hometown honesty, it finds a middle ground that feels authentic to both.
The Volvo docuseries isn’t trying to sell you a car.
It’s just reminding you why we still build them.
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Molly Davidson is a Junior Content Writer at Supercar Blondie. Based in Melbourne, she holds a double Bachelor’s degree in Arts/Law from Swinburne University and a Master’s of Writing and Publishing from RMIT. Molly has contributed to a range of magazines and journals, developing a strong interest in lifestyle and car news content. When she’s not writing, she’s spending quality time with her rescue English staffy, Boof.
