The Volvo V90 is dead, and wagons might be about to die with it
Published on Sep 04, 2025 at 10:17 AM (UTC+4)
by Callum Tokody
Last updated on Sep 04, 2025 at 10:51 AM (UTC+4)
Edited by
Kate Bain
The Volvo V90 ends production this month, and the decision raises doubts about the future of hybrid wagons as electric SUVs continue to dominate worldwide.
Volvo has confirmed that no successor will follow the V90 once it leaves the factory.
The smaller V60 remains in production for now, but executives have warned it could share the same fate.
This marks a turning point in Volvo production and sets the stage for a lineup defined by very different vehicles.
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Volvo V90 is the final chapter
Volvo CEO Jim Rowan confirmed that the last Volvo V90 will be built in September, closing the book on the company’s largest wagon.
He added that the V60 may not be renewed once its current lifecycle ends.
Without new models to replace them, hybrid wagons are on track to disappear from the lineup altogether.
The explanation comes down to demand. Buyers are choosing electric SUVs, drawn to their higher driving position and the impression of greater space.
Rowan said SUVs now cover many of the roles wagons once filled.
That shift in consumer preference has left wagons with a shrinking place in Volvo’s lineup
The Volvo S90 sedan remains available in select markets, especially in Asia, where it was recently updated.
Globally, though, it is set to be replaced by the all-electric ES90, a liftback that reflects Volvo’s move towards battery-powered vehicles.
The change shows how quickly the company is shifting resources from traditional body styles to electric SUVs and sedans.
The XC70 badge has also returned, but this time not for a wagon.
It is now used for a plug-in hybrid SUV targeted at the Chinese market.
The change shows how former wagon identities are being reassigned to models that align with Volvo’s SUV-heavy strategy.
Wagons lose ground to rivals
The end of the Volvo V90 leaves an opening in the premium wagon market.
BMW, Audi, and Mercedes continue to invest in their long-roof models, including the 5 Series Touring, A6 Avant, and E-Class Estate.
These manufacturers still see a future for hybrid wagons, particularly in Europe where the wagon remains popular.
For Volvo, wagons once represented a central part of the brand’s reputation for safety and practicality.
Their decline shows how buyer preferences have shifted toward electric SUVs.
Models like the XC60 are likely to be positioned for customers who would once have chosen wagons.
The decision to retire the Volvo V90 signals a larger realignment.
Electric SUVs and other battery-powered models are now the priority, while hybrid wagons are being phased out.
For Volvo, this change closes one of the most recognizable chapters in its history and begins another shaped by electrification.
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Callum Tokody is a content writer at Supercar Blondie, where he covers the latest in the automotive world with a focus on design and performance. Callum has a background in automotive journalism and has contributed to a range of publications in Australia and the UK. Outside of work, he’s a design enthusiast with a soft spot for anything with a V8 and a good story.
