West Coast Customs turned will.i.am’s Mercedes-AMG GT 63 into a custom delor.i.am
- will.i.am once commissioned a custom Mercedes
- He worked with West Coast Customs for the project
- In the end, ‘The Flip’ GT 63 looked like a DeLorean
Published on Nov 12, 2024 at 4:44 PM (UTC+4)
by Siddharth Dudeja
Last updated on Nov 13, 2024 at 10:42 AM (UTC+4)
Edited by
Kate Bain
Remember the time will.i.am, Mercedes, and West Coast Customs all worked together on the pop star’s custom Mercedes-AMG GT 63?
The custom build looked like a DeLorean, or, forgive us for this, a Delor.i.am.
Officially called The Flip, it also went by WILL.I.AMG.
Name aside, it got quite the makeover and not just an exterior touchup either.
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West Coast Customs and will.i.am
Back in 2022, when American rapper and singer will.i.am became the brand ambassador for Mercedes, the world saw one of the coolest custom Mercedes-AMG GT 63 builds ever.
Unveiled at the Miami Grand Prix in Florida, this Delorean-esque Merc stood out.
But due to its unconventional design, it received mixed reactions from the audience.
But one fact stood true — it was unique.
Will.i.am personally worked with the team at West Coast Customs to build this machine.
He also shared some behind-the-scenes images of the project and mentioned how much he loved working on it.
“[It was] built from passion,” he said.
“Learning how to lay carbon fiber was the best experience… helping the team was the best creative experience I’ve ever been a part of,” his Instagram post said.
Not your average Mercedes-AMG GT 63
We’re not calling it a DeLorean just for the sake of it.
Now, the artist already has a custom DeLorean DMC, but this project is something else entirely.
Although ‘The Flip’ Mercedes-AMG GT 63 has certain elements inspired by the G-Wagen (cue: headlights), its unique shape combined with the tires makes it look like a DeLorean.
All things considered, it still is a GT 63 at its core.
The four-door coupé features a 4.0-liter twin-turbo V8 powerhouse with 630 horsepower.
That means it’s not just a pretty face — but also packs a punch.
West Coast Customs is famous for iconic projects like these.
One of the firm’s most recent projects was Shaq’s custom Rolls-Royce Phantom.
Oh, and there was also the Porsche Cayenne minivan that Mark Zuckerberg ‘designed.’
