Tech

Apple’s Scary Fast event was shot entirely on an iPhone 15 Pro Max

  • Apple also used drones and Hollywood-style lights
  • No one had ever done this before.
  • The iPhone 15 Pro Max they used starts at $1,199

Published on Nov 02, 2023 at 5:31 PM (UTC+4)
by Alessandro Renesis

Last updated on Nov 03, 2023 at 4:10 PM (UTC+4)
Edited by Alessandro Renesis

Apple recently held its ‘Scary Fast’ launch event and, believe it or not, it was filmed entirely on the iPhone 15 Pro Max.

Very few people caught on to it, and when Apple made it public knowledge, people wouldn’t believe it.

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Apple Scary Fast introduced the new MacBooks, new iMac and a powerful line of chips.

More importantly, Apple used the launch as a chance to flex the amazing software behind the iPhone 15 Pro Max camera.

The event was filmed cinematically in high-definition, all shot on an iPhone.

Apple Scary Fast
Apple

This is the first time an entire Apple event has been recorded using nothing but an iPhone.

The latest iPhones, introduced in September during Apple’s other event, are the first capable of recording in ProRes Log at 60 frames per second.

Further, the iPhones combine the super-low compression of the ProRes format with the Log color format, used in the film industry for accurate color correction.

Obviously, the elephant in the room must be addressed.

When Apple says the entire event was filmed using iPhone 15 Pro Max, what they mean is no other cameras were used.

However, for obvious reasons, they did use certain tools in order to make the event look more cinematic.

Apple Scary Fast
Apple
Apple Scary Fast
Apple

For example, the aerial shot at the beginning, the one where you can see the Apple Park at night, was filmed on an iPhone that was mounted on a drone.

Further, in order to make the image clear and bright enough, Apple used Hollywood-style lights for the part of the film where Apple CEO Tim Cook talks us through the new products.

Still, it’s a massive achievement.

Especially when you consider the iPhone 15 Pro Max they used to film the Apple Scary Fast event starts at $1,199.

Flashy upgrades are available.

It’s a lot of money for a phone, but still ten times cheaper than buying a professional video camera.

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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.