This 1996 Bentley was personalized by Giorgio Armani and it is heading to auction with an estimate as little as $50,000
Published on Mar 27, 2026 at 4:24 AM (UTC+4)
by Callum Tokody
Last updated on Mar 26, 2026 at 3:26 PM (UTC+4)
Edited by
Emma Matthews
The legendary Giorgio Armani once owned this 1996 Bentley Brooklands, which stands as a rare example of a personalized luxury car from the fashion icon.
This specific vehicle remains one of only 153 left-hand-drive units produced for the 1996 model year.
It retains the original Royal Blue exterior and Parchment leather interior chosen by the designer himself.
And the details reveal why this particular auction entry is attracting attention from both car historians and style enthusiasts.
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Inside the designer’s Armani Bentley
This Armani vehicle features the classic 6.75-liter V8 engine that defined the era of hand-assembled British motoring.
The Bentley Brooklands model remains a significant part of the brand’s heritage as it represents the final years of production before the Volkswagen Group acquisition.
This luxury car carries the initials of the designer on its Italian registration documents.
Records indicate that the Armani team took delivery of the car in Rome during the peak of the brand’s global expansion.

The car has remained in Italy under continuous ownership since the initial sale in 1996. The interior highlights include Burr Walnut veneers and Portland Stone carpets in excellent condition.
This Armani machine provides a documented glimpse into the private preferences of a man known for his meticulous aesthetic standards.
The Bentley Brooklands remains entirely stock without any aftermarket modifications.

It offers a unique opportunity for a collector to own a luxury car with undisputed provenance.
RM Sotheby’s will present the car at their Monaco event with a comprehensive history file.
Auctioning a piece of fashion history
The Armani name carries significant weight in the current market for celebrity-owned collectibles.
This Bentley Brooklands is expected to fetch between $50,000 and $105,000 due to its unique first and only owner.
Standard examples of this luxury car typically trade for much lower values without such a high-profile history.
This price gap demonstrates the value that the Armani brand adds to tangible assets.

Collectors often seek out vehicles that were actually used by industry leaders for their personal transport.
This Armani vehicle likely appeals to a diverse group of international bidders. The luxury car market continues to show resilience for models with low production numbers and famous associations.
The Bentley Brooklands will cross the block in Monaco as part of a highly curated selection of European classics.

Observers will watch closely to see if the Armani connection drives the final bid past the initial estimates.
The final sale price in Monaco will likely set a new benchmark for this specific generation of the Bentley Brooklands.
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