Bentley has changed its logo for just the fifth time in 106 years
Published on Jul 01, 2025 at 8:31 PM (UTC+4)
by Keelin McNamara
Last updated on Jul 01, 2025 at 8:31 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
The Bentley logo and its wings make the brand one of the world’s most instantly recognisable luxury car houses.
The British marque has spent over a century crafting the most luxurious cars for the road.
In its 106 years of existence, the marque has changed its logo just four times.
Now, it has officially tweaked its iconic, winged logo for a fifth time.
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Bentley unveils fifth version of logo in 106 years
Like most brands, Bentley is constantly evolving and shifting in line with the latest car trends.
In fact, South Korean giant Kia is the latest to get in on this logo refreshing trend.
Aside from shifts in technology and luxury, trends can also involve brand presentation.
From car colors to model offerings, everything about the brand is essential.
And one of the most important aspects of any brand is, of course, its logo.
It possesses, beyond question, one of the most iconic brand logos in the car industry.
Ever since its founding in 1919, the Bentley logo has essentially always stayed the same.
The iconic, rounded ‘B’ has always been flanked by a pair of iconic wings.
However, the latest, refreshed logo comes with a few subtle differences.
This newest logo still comes with the same old type-faced ‘B’ that you know and love.
The main changes with the new logo come with the wings that flank said ‘B’.
A newly reimagined design sees the wings become more abstract and ornate.
Interestingly, the wings are also more angular, reportedly mirroring those of the Peregrine Falcon.
Does the new logo suggest a new car?
What makes this new release intriguing isn’t just the presence of the new badge.
The new unveiling is even more fascinating because of the surface on which the badge is placed.
It has been confirmed that the surface in question comes from an upcoming concept car.
This new Bentley logo is set to be unveiled as part of this concept car on July 8th.
Bentley has already said that this concept is not a preview of an upcoming production car.
Instead, the concept in question will be ‘inspired by an iconic Bentley of the past’.
What are your thoughts and views on the newest version of the logo?
Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.
