Dom Toretto drives a Chevy Chevelle SS for a Super Bowl ad inspired by Fast and Furious

Dominic Toretto got back behind the wheel of a Chevy Chevelle SS for a Super Bowl ad designed as a tribute to Fast and Furious.

Vin Diesel, Michelle Rodriguez and Ludacris star in a Häagen-Dazs commercial that’s every bit as entertaining as it is expensive.

The commercial is already live on YouTube, and it’ll air during the halftime show at this year’s Super Bowl.

But it also begs an interesting question about the world’s most popular street race-themed saga.

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An expensive Super Bowl ad

The clip is only 30 seconds long, then again all Super Bowl ads last 30 seconds, and it starts with what looks like a high-stakes, high-speed chase.

Dominic Toretto and Letty Ortiz, played by Vin Diesel and Michelle Rodriguez, are in a Chevy Chevelle SS, one of the most popular Fast and Furious cars, speeding down the highway.

Halfway through the scene, Letty starts eating Häagen-Dazs ice cream, at which point Dominic Toretto smiles and relaxes in the Chevy Chevelle SS, and allows the car that was chasing them, a Jeep Gladiator driven by Tej Parker (Ludacris), to catch up with them.

“What happened to living the fast life?” Tej asked in the clip.

“Not today,” was Dom’s response.

It’s a cool ad, and an expensive one considering a 30-second Super Bowl ad space costs $8 million (up from $7 million last year) and these three actors aren’t cheap to book.

But it also begs a question, what’s going on with the Fast Saga?

‘Blame it’ on Fast X

Fast X was released in 2023 but it didn’t go as planned.

Fans loved Jason Momoa’s performance and some of the stunts but still criticized the movie for two reasons.

First, the franchise seems to have completely abandoned its original street race theme and transformed itself into ‘just another’ high-budget action series.

Second, and perhaps more importantly, the action sequences are so unrealistic fans almost find them comical at this point.

There are no stakes, because the protagonists survive all kinds of explosions and crashes.

And it wouldn’t matter if they died anyway because the franchise has a long history of resurrecting characters after killing them on screen.

But the good news is the production team actually paid attention to fans and listened, and both Diesel and Louis Leterrier, director of Fast and Furious 11 (working title), confirmed the upcoming movie will go back to the franchise’s roots.

Leterrier said the new movie, which will also serve as the franchise’s finale, will have a strong focus on street races once again, and it’ll be set almost entirely in Los Angeles, like the first movie.

Fast 11, or Fast X Part II as some people call it, is hopefully going to come out next year.