All 15 of Lamborghini's new $6.5M Fenomeno Roadster supercars sold out before anyone even got to see it

A few days ago, Lamborghini unveiled the new Fenomeno Roadster, the fastest roofless Lambo ever made.

The engine is a 6.5-liter V12 paired with three electric motors, for a grand total of 1,065 horsepower.

Only 15 units will ever be made.

And, alas, they’re already sold out.

Lamborghini followed a well-rehearsed strategy for the Fenomeno Roadster

We’ve seen this before with virtually every hypercar unveiled over the last 15 years or so.

When the public gets to see it, it usually means would-be buyers have already bought it.

For a car like this, with these production numbers, the automaker won’t take any chances and will cherry-pick prospective buyers.

In a situation like this, the automaker generally rings prospective buyers months or even years ahead of the launch to pitch the car.

Details are sometimes hard to come by; buyers often buy the car sight unseen.

Sometimes, they probably don’t even know the final price, which in this case is rumored to be around $6.5 million.

In this instance, this being the convertible version of an existing car, there’s a very strong chance some high-profile Fenomeno buyers were given the opportunity to reserve one when they bought the coupe version.

This is how it generally works

Designed as the roofless sibling of the Fenomeno Coupe, released last year, the Roadster is all about performance.

It does 0-62mph in 2.4 seconds, much like its big brother, and can reach a top speed of 211mph.

Lamborghini CEO Stephan Winkelmann called this ‘the purest expression of our brand values: visionary design, uncompromising performance, and absolute exclusivity’.

The last word is the key element here.

Having spoken to a long list of high-profile collectors, including Jay Leno, Benedict Fowler of the Road to Success Podcast compiled a tentative list of what brands are looking for when they decide who gets an allocation and who doesn’t.

“Behind the scenes, [these brands] are tracking,” he said in a video.

“They’re tracking what you own, how long you keep it, how you spec it, whether you race, [whether] you go to their events, and just generally if you’re a pain in the you-know-what to deal with,” he explained.

In this video, he was specifically referring to Ferrari, but different brands follow similar MOs.

For the Fenomeno Roadster, the automaker will have probably taken a look at each Fenomeno buyer individually, and then offered the opportunity to buy the Roadster based on how many other Lambos they own, whether they keep them in good shape, and so on.