This AI influencer charges over $10,000 per Instagram post and has an 8-figure net worth
Published on Jul 31, 2023 at 3:42 PM (UTC+4)
by Kate Bain
Last updated on Aug 01, 2023 at 1:13 PM (UTC+4)
Edited by
Kate Bain
This influencer charges more than $10,000 per Instagram post and has an eight-figure net worth.
She goes by Lil Miquela online and has 3.6 million followers on TikTok and another 2.7 million on Instagram.
It all sounds pretty straightforward until you realize she’s not human.
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Miquela is the result of some very clever AI (and person sitting behind the computer coding her).
She’s one of a growing list of virtual influencers making millions through social media deals with some of the world’s biggest brands including Dior, Chanel, and Alexander McQueen.
Some of these virtual influencers are making more than $8,000 per post, contributing to multi-million-dollar net worths.
Samsung hired the 19-year-old AI influencer to be one of the faces of its #teamgalaxy campaign in 2019.
This deal alone reportedly net her more than $10 million.
And before that, the teen starred in a Calvin Klein ad alongside real model Bella Hadid.
Lil Miquela was created by the American AI company Brud.
And she’s just one in a growing list of AI influencers, including Imma, Shadu, and Milla Sofia who went viral last week.
Milla Sofia and Lil Miquela look so real that they’re duping thousands of their followers too.
“You should enter the Miss World competition, I’m sure you’ll win,” one man said.
“Wow, you look fabulous, you’re a beautiful young woman,” another said.
“You are the perfect female.”
There’s a very good reason companies are turning away from real influencers and towards virtual ones.
The founder of influencer marketing firm IZEA, Ted Murphy, said they would eventually take over the advertising landscape.
“They can be in multiple places at once, speak any language, perform incredible feats, and even undergo a total redesign at will,” he told The Sun.
“This offers boundless creative potential.”
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Kate is Lead Editor, overseeing coverage across automotive, tech, and lifestyle content on the site. She has more than 10 years’ experience as a journalist and news editor, having worked across a range of major publications including News Corp, Daily Mail Australia, and Sky News. Kate holds a Bachelor of Business Management from University of Queensland and a Postgraduate Diploma in Journalism from Queensland University of Technology. She has been with Supercar Blondie since 2020 and played a key role in establishing supercarblondie.com as a leading automotive news destination.
