Apple event date in September is revealed ahead of hyped new iPhone announcement
Published on Aug 30, 2023 at 10:16 AM (UTC-4)
by Alessandro Renesis
Last updated on Aug 31, 2023 at 5:13 AM (UTC-4)
Edited by
Alessandro Renesis

We finally have a a planned date for the next Apple ‘Wonderlust’ event.
In a few days, with a bit of a luck, we’ll learn when the long-awaited Apple iPhone 15 drops.
And more to the point, we’ll finally find out whether the rumor about the price increase is true.


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Like last year, this year’s Apple event will take place at the Steve Jobs Theater on the Apple Park in Cupertino, California.
Apple’s September event is (almost) always an iPhone event, which means we’ll finally get to see what the new smartphone looks like.
If the rumors are true, we’ll be introduced to the new 6.1-inch iPhone 15 and the new 6.7-inch iPhone 15 Plus.
Apple will also unveil the new 6.1-inch iPhone 15 Pro, and the 6.7-inch iPhone 15 Pro Max.
The latter model is the one everyone’s hyped about chiefly because – rumor has – it it’ll cost (a lot) more than its predecessor.
The iPhone 15 Pro is expected to start at $1,099, while the iPhone 15 Pro Max should cost $1,199.
On a brighter note, pricing on the standard iPhone 15 models is not expected to change.
Whichever model you go for, it’ll be equipped with an updated 5G chip from Qualcomm and a new USB-C port instead of a Lightning port.
The iPhone 15 Pro and Pro Max will be fitted with a new periscope zoom lens that allows for 5x or even 6x optical zoom, up from 3x.
Visually, the new iPhone is expected to look a bit more like the original iPhone, with smoother edges and slimmer bezels.
Also, the Pro models will have a titanium frame instead of a stainless steel frame.
While the Apple event will mostly focus on the new iPhone, we also expect Tim Cook to unveil the new Apple Watch Series 9 and also a new version of the Ultra.
Wonderlust is scheduled for September 12 at 10 AM Pacific Time.
The event will be live streamed on the Apple Website and on YouTube.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.


