Volkswagen's most sold product has absolutely nothing to do with cars and it's utterly bizarre

The most sold Volkswagen product isn’t one of its cars.

In fact, it’s not even a car part.

Instead, it’s something you’d order with fries.

And somehow, it’s been outselling the cars for years.

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Volkswagen’s sausage keeps outselling its cars

At Volkswagen’s Wolfsburg factory, cars aren’t the only thing coming off the line.

Since 1973, they’ve also been making currywurst – a German sausage that was originally just meant to feed workers on site.

At first, it stayed inside the factory, served in canteens, and nothing more.

The sausage started popping up outside the factory – supermarkets, football stadiums, even Volkswagen dealerships. 

And once it was out in the wild, it took on a life of its own.

By 2015, Volkswagen was producing 7.2 million sausages in a single year.

In that same stretch, it sold 5.8 million cars.

And it wasn’t a one-off spike either. 

The currywurst has kept pace – and sometimes pulled ahead – more than once.

Part of the reason is how easy it is to buy. You don’t need to be in the market for a car; you just need to be hungry.

Meanwhile, Volkswagen even throws them in as gifts with new cars, which probably doesn’t hurt.

They’ve also fully committed to the joke. 

Each sausage is stamped ‘Volkswagen Originalteil,’ like it’s a real car part, and it even has its own part number. 

There’s even matching ketchup to go along with it.

So while car sales rise and fall, the sausage just keeps moving.

How Volkswagen turned factory food into a full-blown product

The whole thing began as a simple fix.

Wolfsburg is a huge site, slightly cut off from everything else, so feeding thousands of workers in-house just made sense. 

The currywurst stuck, and over time, it became part of the routine.

Now it’s produced by a dedicated team inside the factory, scaled up, packaged, and distributed like any other Volkswagen item.

Around 40 percent are still eaten by employees. 

The rest head out into the world, generating a following that has nothing to do with cars.

It’s even picked up awards, landed in museums, and become one of those strange brand details that sticks in people’s minds.

And when Volkswagen tried to swap it out for a vegetarian option in one canteen back in 2021, the backlash was immediate.

Which tells you everything.

For a company built on cars, this is the product that never really needed selling and somehow ended up winning anyway.

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