Man took $5,000,000 car collection to We Buy Any Car to see what they'd offer
Published on Jun 22, 2025 at 2:17 AM (UTC+4)
by Callum Tokody
Last updated on Jun 19, 2025 at 3:16 PM (UTC+4)
Edited by
Emma Matthews
A car collection worth $5,000,000 when new was taken to We Buy Any Car to compare their quote against a supercar valuation provided through expert appraisals.
The comparison revealed major pricing gaps for rare and exotic cars.
While We Buy Any Car offered generic algorithm-based numbers, the expert appraisals factored in condition, rarity, and optional equipment.
The experiment exposed how easily high-end vehicles can be undervalued by mass-market services.
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The collection included six high-performance models, ranging from a Brabus GLE Coupe to a Lamborghini SVJ.
At Tom Hartley, the cars were appraised for a combined total of £1.38 million ($1.8 million) based on supercar valuation methods that considered bespoke features and rarity.
When the same cars were brought to We Buy Any Car, staff became hesitant to give official quotes once they realized the purpose of the visit.
In the end, they provided branch-by-branch quotes that totaled just over £823,000 ($1,118,173).
The most extreme drop was seen in the valuation of a pristine Mercedes C63 Black Series, appraised at £140,000 ($190,212) by Hartley but offered just £17,000 ($23,097) by We Buy Any Car.
Similarly, a Lamborghini Huracán Performante expected to fetch over £330,000 ($387,034), received a dramatically lower figure.
The company’s pricing system, based mostly on cosmetic condition and generic resale data, failed to identify the market value of rare specs and upgrades.
Even the inclusion of carbon fiber parts or low production numbers made no difference to their offers.
While We Buy Any Car excels at quick, convenient sales for the average owner, this case showed the platform is not equipped to handle the nuances of a $5,000,000 car collection.
Specialist dealers conducting expert appraisals use market insight, collector interest, and real-world demand to generate a true supercar valuation.
The comparison revealed a £556,000 ($755,412) gap between the two assessments.
For collectors, trusting only algorithmic systems could mean losing out on hundreds of thousands in value.
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Callum has vast and varied experience, presenting a radio show and founding his own magazine to name just a couple of his accolades. In addition to his role as PR & Partnerships Coordinator, liaising with the most prestigious car brands in the world, Callum also heads up the website’s daily news. When he's not at his desk he can be found testing out the ASMR and driving UX of the latest supercar and EV launches.
