Turns out Victoria's secret was a 1998 Lamborghini Diablo SV this whole time

The Lamborghini Diablo SV from Victoria’s Secret is a rare Lamborghini collector’s car that has just been found after 14 years.

First offered in the 1998 Victoria’s Secret Dreams & Fantasies catalog, this Lamborghini Diablo SV was unlike anything the brand had ever sold before.

It gained status as both a rare Lamborghini and an icon of crossover marketing, merging the world of lingerie and luxury supercars.

For over a decade, this collector’s car remained missing, until a new lead finally brought it back into the spotlight.

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The Lamborghini Diablo SV that featured in Victoria’s Secret’s 1998 holiday catalog was a rare Lamborghini in every sense.

Priced at $350,000, it was the most expensive Lamborghini Diablo SV sold at the time and included exclusive features to fit the Victoria’s Secret fantasy gift theme.

The car wore a pearl white finish, chrome “VS” graphics in place of the usual “SV,” and came with branded luggage.

As a one-off collector’s car, it stood out for both its design and its audacity, blending fashion and performance in a way never seen before.

After the initial publicity faded, the Lamborghini Diablo SV quietly disappeared.

The only trace came from a 2006 Carfax entry, showing the rare Lamborghini had been involved in a crash in Colorado and branded with a salvage title.

This discouraged many high-end collectors from pursuing it, but the car’s status as a collector’s car from Victoria’s Secret kept a few determined enthusiasts on its trail.

Despite limited public records, whispers about its existence persisted within niche Lamborghini communities.

In a recent VinWiki YouTube video, Ed Bolian revealed the 14-year effort to track down the Lamborghini Diablo SV that had once appeared in Victoria’s Secret marketing.

Working with private investigators, scouring DMV records, and examining old social media posts, the team chased every lead.

The turning point came when a 2011 post was discovered featuring the rare Lamborghini, hinting at its location in Illinois.

After digging through property data and vehicle registrations, a new owner was identified, a collector with dozens of cars and motorcycles, known to keep his vehicles in storage.

The trail led VinWiki contributor Tim Fabrigio to a small town in central Illinois, where he made contact with the current owner.

The Lamborghini Diablo SV, now confirmed as the Victoria’s Secret catalog car, had been sitting on a lift in a private garage for years.

Though it still carries a salvage title, the unique backstory as a rare Lamborghini sold by Victoria’s Secret gives it unparalleled status as a collector’s car.

The owner acknowledged knowing its history and expressed interest in selling, closing the loop on one of the most elusive Lamborghini finds in recent memory.

What makes the Lamborghini Diablo SV from Victoria’s Secret so important is more than just rarity.

It’s the way it merged automotive design with pop culture. As a rare Lamborghini and a collector’s car, it challenges traditional ideas of value and provenance.

VinWiki’s investigation proved that the car’s story added a new layer of desirability that transcended condition or mileage.

The Victoria’s Secret branding may seem strange by today’s standards, but it represents a unique chapter in Lamborghini’s history that will never be repeated.

The rediscovery of the Lamborghini Diablo SV originally sold through Victoria’s Secret shows that even the most elusive collector’s cars can reappear when the right story is told.

Thanks to VinWiki’s persistence and research, one of the most fascinating chapters in rare Lamborghini history has finally reached its next milestone.

With its mix of branding, damage history, and legend, this Lamborghini Diablo SV is no longer just a fantasy gift.

It’s a reality once again.

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