A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII
A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII

A case made from rose gold, 251 diamonds around the bezel and 30 diamonds on the crown – Check out Rihanna’s limited-edition Jacob & Co.

Breitling unveils new Six Nations-themed collection
Breitling unveils new Six Nations-themed collection

From the customized caseback and sub-dial to the dial color, the attention to detail is outstanding, as is the price: nearly $9,000.

The new Urwerk ‘Back to Black’ is pricier than a Porsche 911
The new Urwerk ‘Back to Black’ is pricier than a Porsche 911

A fitting ‘sequel’ to the Aggregat Odissée, the new Urwerk Back to Black is here with a crazy face and a mind-blowing price tag.

Check out Jacob & Co’s crazy $20m collection at Dubai Mall
Check out Jacob & Co’s crazy $20m collection at Dubai Mall

An outstanding diamond ring worth $5 million, a swathe of Jacob x Bugatti watches and a love letter to Dubai: check out the new Jacob & Co Dubai Mall store.

Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch
Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch

The latest Roger Dubuis Excalibur comes in with a diamond bezel, white gold case and a controversial ‘ketchup and mayo’ colorway.

The iconic TAG Heuer Monza is ready for a big comeback
The iconic TAG Heuer Monza is ready for a big comeback

One of the most underrated timepieces ever is back, the new TAG Heuer Monza is here with a carbon case and an eye-watering price.

Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch
Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch

The new Jacob and Co Tsavorite is an ultra-expensive, one-off watch designed for Cristiano Ronaldo and adorned with over 300 green emeralds.

Is Swatch launching a James Bond 007 MoonSwatch?
Is Swatch launching a James Bond 007 MoonSwatch?

Rumor has it Swatch may be working on an upcoming 007 MoonSwatch. And the internet is losing its mind.

The latest Richard Mille is a Rock’n’Roll piece with a rockstar price
The latest Richard Mille is a Rock’n’Roll piece with a rockstar price

The new Richard Mille Rock’n’Roll combines red gold, titanium, carbon quartz and an eye-watering price tag.

These are the 4 hottest watches about to hit the scene in 2023
These are the 4 hottest watches about to hit the scene in 2023

From Rolex upgrades to new colorways for the Omega X Swatch MoonSwatch, these are the hottest drops.

This Ulysse Nardin rabbit-themed watch costs more than a car
This Ulysse Nardin rabbit-themed watch costs more than a car

The Ulysse Nardin ‘New Classico Rabbit’ is a $45,000 watch designed to celebrate the Year of the Rabbit according to the Chinese zodiac.

New year, new Audemars Piguet Royal Oak – and it’s a thing of beauty
New year, new Audemars Piguet Royal Oak – and it’s a thing of beauty

Audemars Piguet didn’t waste time and has already unveiled the first Royal Oak of 2023 – and it’s a beauty.

Cristiano Ronaldo rocked a $770k Jacob watch on his way to Saudi Arabia
Cristiano Ronaldo rocked a $770k Jacob watch on his way to Saudi Arabia

Keen-eyed fans spotted the bright green Jacob & Co. watch that Cristiano Ronaldo was wearing on his private jet to Saudi Arabia

New watches 2023 – The 4 hottest drops about to hit the scene
New watches 2023 – The 4 hottest drops about to hit the scene

From Rolex upgrades to new colorways for the Omega X Swatch MoonSwatch, these are the hottest drops.

This watch looks like it’s made from LEGO but it costs the same as a VW Golf
This watch looks like it’s made from LEGO but it costs the same as a VW Golf

Brought to you by the same company that once crafted a watch from actual cheese.

Daniel Craig is busy solving crimes while wearing Omega watches in his post-007 career
Daniel Craig is busy solving crimes while wearing Omega watches in his post-007 career

Another day, another Daniel Craig character wearing an Omega.